Executive Summary

Ecommerce is stabilizing Canada’s retail sector, though potential recessionary challenges lie ahead. The nation’s consumers are slowly but surely turning to digital and mobile buying, helping retail ecommerce reach a milestone year in 2022, with over C$100 billion ($80 billion) in sales.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

1. What’s the total value of retail, ecommerce, and mcommerce sales in Canada this year and beyond?
2. How many digital buyers are there in Canada, and what’s driving their purchasing behavior?
3. What do these trends mean for retailers, direct-to-consumer (D2C) marketers, and consumer brands in Canada?

WHAT’S IN THIS REPORT? Our latest forecast for total retail, ecommerce, and mcommerce sales in Canada. It also includes our digital buyers estimates and inaugural breakdown of ecommerce by product category.

KEY STAT: Retail ecommerce sales will grow by 15.0% in 2022, surpassing the C$100 billion ($80 billion) mark.