Executive Summary

The weak UK economy is hitting the retail sector. But while growth will not be as strong as we expected, the outlook isn’t too bleak. Ecommerce continues to help in that regard, although its rapid sales growth will slow significantly and settle at a rate somewhat similar to that of physical retail.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

1. What are the sales figures for total retail, ecommerce, and mcommerce in the UK this year and beyond?
2. Which product categories are faring best as household spending comes under pressure?
3. What do these trends mean for retailers in the UK?

WHAT’S IN THIS REPORT? Our latest forecast and analysis for total retail, ecommerce, and mcommerce sales in the UK, as well as the performance of certain product categories.

KEY STAT: Annual ecommerce sales growth will hover around 4% through 2026. Physical sales will have another tough couple of years thanks to economic pressures, but from 2024 onward, their growth figures will be only slightly lower than those of ecommerce.