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Walmart Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Walmart
The impact of consumers shifting spending from goods to services

The impact of consumers shifting spending from goods to services

Article
Jun 03, 2022

Consumers are returning to their pre-pandemic spending patterns: People are shifting their spending to services, which is leaving retailers with a slew of excess inventory.

CPG brands lose market share to private labels as consumers focus on the price tag

CPG brands lose market share to private labels as consumers focus on the price tag

Article
Jun 01, 2022

CPG brands are struggling to compete with private labels: As the industry reaches a "breaking point," companies like Procter & Gamble are shifting tactics to appeal to price-conscious consumers.

Why American Eagle Outfitters’ supply chain bet is starting to pay off

Why American Eagle Outfitters’ supply chain bet is starting to pay off

Article
Jun 01, 2022

American Eagle Outfitters’ supply chain business is transforming the company: While the merchant’s retail sales fell in Q1, its supply chain business helped the retailer get into the black.

The summer worker shortage could hinder retail growth

Article
May 31, 2022

There’s tough competition for workers this summer: While companies such as Subway, Walmart, and Starbucks are boosting hourly pay, the dearth of unemployed people looking for work could hinder growth.

Q1 has been wild. Here are retail’s winners and losers.

Article
May 27, 2022

It’s a difficult landscape for retailers: We break down how some retailers have successfully navigated the shifting terrain—and why others couldn’t.

Retailers experiment with ways to reduce excess inventory and manage logistics challenges

Retailers experiment with ways to reduce excess inventory and manage logistics challenges

Article
May 25, 2022

Retailers take multiple approaches to inventory as supply chain woes wear on: Companies like Utz and DSW are cutting down on SKUs while Walmart and Target are stocking up early.

US Beauty Ecommerce 2022

US Beauty Ecommerce 2022

Report
May 25, 2022

The beauty industry is getting a digital makeover, thanks to Gen Z, viral TikTok trends, AR capabilities, and new consumer behaviors. Brands will need to take a multichannel approach to keep up.

Private labels help retailers like BJ’s Wholesale Club appeal to value-oriented shoppers

Private labels help retailers like BJ’s Wholesale Club appeal to value-oriented shoppers

Article
May 20, 2022

Consumers are trading down to private label brands: That presents an opportunity for retailers such as BJ’s Wholesale Club to use their own brands to demonstrate value and build loyalty.

US Subscription Ecommerce 2022

US Subscription Ecommerce 2022

Report
May 19, 2022

Subscription models are driving customer loyalty in online sales of groceries and other essential goods, but fatigue among consumers threatens long-term growth.

Retailers can’t hire fast enough, but retail startups are shedding workers to cut costs

Retailers can’t hire fast enough, but retail startups are shedding workers to cut costs

Article
May 18, 2022

The US labor market is a tale of two halves: While retailers with a strong brick-and-mortar presence are intensifying their hiring efforts, startups are taking a more cautious approach to recruitment as VC funding dries up.

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Target and Walmart paint a challenging near-term picture

Article
May 18, 2022

Target and Walmart post disappointing Q1 results: Both were hurt by a confluence of factors that are unlikely to resolve anytime soon.

US Ad Spending 2022

US Ad Spending 2022

Report
May 18, 2022

Following a banner year, US ad spending in 2022 will be shaped by three key trends: Linear TV crossing the Rubicon, a billionaires’ club emerging in connected TV (CTV), and ecommerce ad spending enriching Google, Amazon, and a crop of newcomers in search and retail media.

US Crypto Payments

US Crypto Payments

Report
May 12, 2022

Payment provider innovation across remittances, B2B payments, and retail card and noncard payments is setting a long-term growth runway. In the short term, providers must navigate a host of obstacles to enable more crypto users to become crypto payers—and so far they’re succeeding.

Inflation isn’t keeping people from spending, but where they’re shopping is changing

Article
May 06, 2022

Inflation hasn’t hurt retail sales, which grew 7.2% in April: That growth stems from people flocking to stores. In-store sales rose 10.0%, while ecommerce sales fell 1.8%.

Amazon dominates retail media ad revenues, but Instacart looms large

Amazon dominates retail media ad revenues, but Instacart looms large

Article
May 05, 2022

In 2021, Amazon’s US average revenue per user (ARPU) for its retail media network was nearly 4 times that of Instacart and close to 9 times that of Walmart.

Can deeper gas discounts drive more people to sign up for Walmart+?

Can deeper gas discounts drive more people to sign up for Walmart+?

Article
Apr 27, 2022

Walmart+ doubled its fuel discount to 10 cents per gallon: Inflated gas prices provide Walmart with an opportunity to drive more people to its membership program.

D2C brands Harry’s and ThirdLove look for new paths for growth

D2C brands Harry’s and ThirdLove look for new paths for growth

Article
Apr 26, 2022

Diversification is key to Harry’s and ThirdLove’s growth plans: With consumer enthusiasm waning for direct-to-consumer models, the two companies offer a glimpse of what’s to come.

US marketplace ecommerce sales will reach over $357 billion despite decelerating growth

Article
Apr 25, 2022

Despite slowing growth, US marketplace ecommerce sales are expected to hit $357.26 billion in 2022, making up 34.6% of all online sales.

Brands and retailers look to Earth Day to boost their eco credentials

Brands and retailers look to Earth Day to boost their eco credentials

Article
Apr 20, 2022

Brands and retailers prioritize sustainability for Earth Day, but actions speak louder than words: Amazon, Apple, and Coca-Cola are some of the brands touting their green initiatives this April amid growing consumer concern over the environment.

Branch Transformation

Branch Transformation

Report
Apr 14, 2022

Neobank and Big Tech competition, rising mobile adoption, and new touchpoints like the metaverse are pushing banks to rethink their branch footprints. They must react to evolving consumer banking preferences so they can future-proof their branches.

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