Walmart Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Walmart
What to expect during Amazon’s Prime Day sale

What to expect during Amazon’s Prime Day sale

Article
Jul 08, 2022

Prime Day isn’t impervious to economic slowdown, but it’ll do just fine: We still expect the event to generate more than $12.5 in revenues this year—and boost spending on other sites too.

The fashion industry boosts its use of sustainable materials, but greenwashing remains

The fashion industry boosts its use of sustainable materials, but greenwashing remains

Article
Jun 29, 2022

The fashion industry claims to be more sustainable than ever: But governments are cracking down on misleading labels and greenwashing.

Companies ignore the obvious cracks in the rapid delivery model

Companies ignore the obvious cracks in the rapid delivery model

Article
Jun 28, 2022

Despite rapid grocery’s well-documented struggles, companies continue to invest in the space: Retailers see value in quick commerce even as Gorillas, Jokr, and others scale back their ambitions.

The Weekly Listen: 'Top Gun: Maverick' helps theaters, air travel's recovery, and Amazon to overtake Walmart?

Audio
Jun 17, 2022

On today's episode, we discuss how much "Top Gun: Maverick" is helping movie theaters recover, why the number of American video game players is shrinking, the headwinds threatening air travel's recovery, how much money Spotify made from podcast ads, when Amazon may overtake Walmart as the largest retailer in the US, an unpopular opinion about the movie-viewing experience, how Bluetooth got its name, and more. Tune in to the discussion with our analysts Dave Frankland and Paul Verna and director of forecasting Oscar Orozco.

Retailers bet on dedicated sales days to revitalize consumer demand

Retailers bet on dedicated sales days to revitalize consumer demand

Article
Jun 15, 2022

Retailers look to promotional shopping events like Prime Day to juice sales: Amazon, Alibaba, Walmart, and others hope the prospect of a good deal will lure customers in.

Amazon says its drone deliveries will launch later this year

Article
Jun 13, 2022

Amazon’s Prime Air drone delivery service is ready for takeoff: But it isn’t clear if the service is ready for primetime.

Amazon’s fashion ambitions extend beyond being the top US apparel retailer

Amazon’s fashion ambitions extend beyond being the top US apparel retailer

Article
Jun 10, 2022

Amazon’s fashion expansion continues with forays into luxury and physical retail: The company’s high-end ambitions are at odds with its emphasis on value and low prices.

Spotlight: Amazon Prime Day 2022

Spotlight: Amazon Prime Day 2022

Report
Jun 08, 2022

Amazon Prime Day 2022 comes as ecommerce is buffeted by rising ad and supply chain costs and softening growth. This report provides a Prime Day sales forecast for the US, and a breakdown of strategies brands should use during the midsummer event.

Verizon’s DEI efforts reflect corporate America’s evolving perspective on such initiatives’ merits

Verizon’s DEI efforts reflect corporate America’s evolving perspective on such initiatives’ merits

Article
Jun 07, 2022

Diversity, equity, and inclusion is seen as a marketing imperative: Verizon announced the results from its initiative to drive DEI change.

Amazon pushes back against proposed antitrust bill

Amazon pushes back against proposed antitrust bill

Article
Jun 03, 2022

A proposed antitrust bill could end Amazon Prime as we know it: The retail giant is ramping up its fight against “degrading” regulations as it seeks to maintain its ecommerce dominance.

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The Weekly Listen: Snap Sounds the Alarm, How Not to Greenwash, and Walmart Drones Fill the Skies

Audio
Jun 03, 2022

On today's episode, we discuss the severity of Snap's recent profit warning, how companies can show they actually care about the planet, how many of us are served the wrong ads, why L.L. Bean quit social media for a month, the significance of Walmart expanding its drone program, an unpopular opinion about ratings, some stats about how much weddings cost, and more. Tune in to the discussion with our analysts Blake Droesch, Dave Frankland, and Evelyn Mitchell.

The impact of consumers shifting spending from goods to services

The impact of consumers shifting spending from goods to services

Article
Jun 03, 2022

Consumers are returning to their pre-pandemic spending patterns: People are shifting their spending to services, which is leaving retailers with a slew of excess inventory.

CPG brands lose market share to private labels as consumers focus on the price tag

CPG brands lose market share to private labels as consumers focus on the price tag

Article
Jun 01, 2022

CPG brands are struggling to compete with private labels: As the industry reaches a "breaking point," companies like Procter & Gamble are shifting tactics to appeal to price-conscious consumers.

Why American Eagle Outfitters’ supply chain bet is starting to pay off

Why American Eagle Outfitters’ supply chain bet is starting to pay off

Article
Jun 01, 2022

American Eagle Outfitters’ supply chain business is transforming the company: While the merchant’s retail sales fell in Q1, its supply chain business helped the retailer get into the black.

The summer worker shortage could hinder retail growth

Article
May 31, 2022

There’s tough competition for workers this summer: While companies such as Subway, Walmart, and Starbucks are boosting hourly pay, the dearth of unemployed people looking for work could hinder growth.

Q1 has been wild. Here are retail’s winners and losers.

Article
May 27, 2022

It’s a difficult landscape for retailers: We break down how some retailers have successfully navigated the shifting terrain—and why others couldn’t.

Retailers experiment with ways to reduce excess inventory and manage logistics challenges

Retailers experiment with ways to reduce excess inventory and manage logistics challenges

Article
May 25, 2022

Retailers take multiple approaches to inventory as supply chain woes wear on: Companies like Utz and DSW are cutting down on SKUs while Walmart and Target are stocking up early.

US Beauty Ecommerce 2022

US Beauty Ecommerce 2022

Report
May 25, 2022

The beauty industry is getting a digital makeover, thanks to Gen Z, viral TikTok trends, AR capabilities, and new consumer behaviors. Brands will need to take a multichannel approach to keep up.

Private labels help retailers like BJ’s Wholesale Club appeal to value-oriented shoppers

Private labels help retailers like BJ’s Wholesale Club appeal to value-oriented shoppers

Article
May 20, 2022

Consumers are trading down to private label brands: That presents an opportunity for retailers such as BJ’s Wholesale Club to use their own brands to demonstrate value and build loyalty.

US Subscription Ecommerce 2022

US Subscription Ecommerce 2022

Report
May 19, 2022

Subscription models are driving customer loyalty in online sales of groceries and other essential goods, but fatigue among consumers threatens long-term growth.

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