Supply chains snafus are easing, but retailers aren’t out of the woods yet: More investment in supply chain management and automation is needed to futureproof operations as climate change disrupts logistics networks.

Retailers are realizing their stores are monetizable media assets: In-store digital media can help brands reach and influence consumers at scale in brand-safe, contextually relevant environments.

Two-thirds of holiday shoppers plan to spend more time pursuing discounts this season, according to Walmart data. Pay-per-click advertising can be a good way for advertisers to connect with customers who are looking around for a deal.

The top five digital grocers in the US will capture 67.2% of the country’s grocery ecommerce sales in 2022. That figure will rise slightly over the next two years, with leaders Walmart Inc. and Amazon growing their shares by about 1 percentage point each.

Major streaming services like Netflix and Disney+ dive into advertising while more viewers cut the pay TV cord.

At what point does a branded video game become advertising to children? The recent streak of partnerships between brands like Walmart and Spotify with Roblox are finding success but raising concerns.

Walmart’s holiday messaging focuses on convenience and value: The retailer introduces three new returns options and price rollbacks in key categories.

Drizly is the latest company to roll out an ad network: The Uber-owned alcohol delivery service’s ad products may enable advertisers to run finely targeted multimedia campaigns.

Walmart has big plans to grow its ad business: Its ad tech platform is working with TikTok, Snap, and Roku to measure how social media and CTV advertising affect sales.

Retailers look for more ways to monetize their customer bases: Kroger, Sam’s Club, and Best Buy keep seeking new ways to entice advertisers to their retail media networks.

The EHR giant’s new Life Sciences program shows how large datasets can help expand clinical trial access to underserved communities.

Inflation will drive sales growth, but consumers are also spending more of their overall grocery dollars online.

Grocers seek to make inroads with lower-income consumers: Walmart, Albertsons, and BJ's Wholesale Club are among the retailers eyeing the sizable customer segment.

In hopes of beefing up its Marketplace presence, Walmart has added a new suite of ad tools, making it easier for smaller brands to join and sell on the platform.

Walmart and Target joined 1,600 merchants rallying around the divisive credit card routing bill—whose prospects aren’t bright.

In 2021, affiliate marketing investment drove $71 billion in ecommerce sales and a 12-to-1 return on ad spend, illustrating that this area is still booming for creators and the brands that support them.

Retailers struggle to determine which items to keep in stock: With many working to shrink their swollen inventory stockpiles, some are cutting back on their fall and winter orders.

Value-based care for seniors and Medicare members helps Walmart keep pace with Walgreens and CVS.

The digital shelf has grown more competitive for CPG brands amid the rise of grocery ecommerce and increasing retail media ad spend.

We detail the move by retail giants like Walmart into clinical trials and how the data platforms can help maintain equity.