Essential goods—like groceries and personal care products—make up some of the fastest-growing segments in US ecommerce. To lock in customer loyalty, retailers, brands, and delivery services are using subscription models that offer value and convenience to buyers of these essential goods.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

1. What are the different subscription models offered by retailers, brands, and delivery services, and what are the best practices for driving customer loyalty?
2. What product categories are best suited for the subscription model?
3. What are the challenges of the subscription model, particularly as pandemic restrictions subside and consumers spend more time outside of the home?

WHAT’S IN THIS REPORT? Our subscription ecommerce sales forecast, an overview of retail and delivery memberships, and a look at how subscription models can set up for long-term success.

KEY STAT: More than half (54.3%) of worldwide subscriptions come from two categories: food and beverage and beauty and personal care.