Retail & ecommerce briefing Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Retail & ecommerce briefing
Uber sees an opportunity to drive more cross-platform activity to accelerate demand

Uber sees an opportunity to drive more cross-platform activity to accelerate demand

Article
Nov 04, 2025

Uber is pursuing aggressive cross-platform integration to boost revenue, noting that customers who use both its mobility and delivery services spend three times more and stay longer. With only 20% of users currently overlapping, the company is pushing its Uber One membership and personalized offers to bridge the gap. Delivery growth remains strong, with bookings up 24% YoY, and Uber is expanding into grocery and retail through partnerships with major brands and new promotions like “Fresh Days.” Overall, Uber’s record trip volumes and strong earnings outlook highlight sustained demand for convenience and position the company for continued growth.

Yum Brands, Starbucks, and AB Foods join wave of corporate shakeups

Yum Brands, Starbucks, and AB Foods join wave of corporate shakeups

Article
Nov 04, 2025

More companies are looking to shed underperforming assets or overhaul their business structures to strengthen their businesses in an uncertain environment. Yum, Starbucks, and AB Foods are among those either looking to sell or restructure to better position themselves for growth. With the global economy on increasingly shaky footing due to geopolitical tensions and trade disputes, it’s no surprise that companies are moving to mitigate risk either by slimming down or seeking partners to help extract greater strategic value from their assets.

Amazon’s grocery focus appears to be shifting

Amazon’s grocery focus appears to be shifting

Article
Nov 03, 2025

Amazon appears to be rethinking its mass-market grocery ambitions as it closes Amazon Fresh stores and doubles down on Whole Foods and same-day delivery. CEO Andy Jassy hinted that the company is shifting toward a more efficient model centered on expanding grocery delivery to 2,300 locations by late 2025. While this may concede physical dominance to Walmart, Amazon aims to capture grocery share by integrating perishables into its vast online network. The strategy could transform consumer habits, reducing in-store trips and strengthening Amazon’s position as a leading online grocer while keeping its costs in check.

Gen Zers feel stretched, lose their appetite to spend

Gen Zers feel stretched, lose their appetite to spend

Article
Nov 03, 2025

Gen Z’s financial strain is deepening as unemployment rises and wage growth slows, leaving many unable to cover basic needs. With joblessness among 20- to 24-year-olds hitting 9.2% and student loan relief tightening, younger consumers are cutting back—especially on dining out. Chipotle and Shake Shack both report declining sales from this demographic, though each is fighting back with loyalty perks and in-app promotions. Retailers like Urban Outfitters are also adapting through lower-cost private labels and localized assortments. Overall, younger shoppers’ pullback may pressure retail and restaurant sales through the holiday season.

Kimberly-Clark buys Kenvue in $40 billion push into health and wellness

Kimberly-Clark buys Kenvue in $40 billion push into health and wellness

Article
Nov 03, 2025

Kimberly-Clark has agreed to buy consumer health company Kenvue for more than $40 billion. The acquisition significantly expands Kimberly-Clark’s presence in the over-the-counter (OTC) consumer health market, and gives it an entry into the lucrative beauty and skincare category. The acquisition will allow the company to stay relevant with shoppers who are prioritizing health and wellness purchases—even while cutting back on other spending. But in order to extract maximum value from Kenvue, Kimberly-Clark will have to take a leaf from competitor Procter & Gamble and rely on innovation and marketing to revitalize sales.

Retailers offer discounts and donations to ease pain amid SNAP disruptions

Retailers offer discounts and donations to ease pain amid SNAP disruptions

Article
Nov 03, 2025

The Trump administration agreed to use emergency funds to partly fund SNAP benefits. But it could take “a few weeks to up to several months” before consumers begin seeing that money due to “procedural difficulties, a USDA official said in a court filing. The loss of SNAP funding will be painful not only for households that rely on that money for essential supplies, but also for the many retailers that depend on that spending.

Kroger and Uber team up as grocery delivery wars heat up

Article
Oct 31, 2025

Kroger and Uber are joining forces to expand their audiences and attract more incremental spending. Kroger customers will be able to order restaurant delivery—fulfilled by Uber—from the grocer’s website and app. Starting next year, Uber Eats users will be able to order groceries from Kroger’s 2,600-plus stores. Partnering with third-party delivery platforms offers pure-play grocers such as Kroger an opportunity to level the playing field with mass competitors like Walmart and Amazon. Deals like the one between Kroger and Uber will likely become more common as retailers look to reach high-intent shoppers and delivery platforms race to keep their competitors at bay.

QSRs look to beverages to drive high-margin growth

QSRs look to beverages to drive high-margin growth

Article
Oct 31, 2025

Quick-service chains are experimenting with beverage-focused spinoffs to tap into evolving consumer tastes and strengthen sales. Chick-fil-A has launched Daybright Coffee, while Taco Bell is expanding its Live Más Café concept to 30 locations by year’s end. With the US nonalcoholic beverage market projected to hit $178.1 billion, the category’s appeal is clear—but success for large brands remains uncertain. McDonald’s ended its CosMc’s test after gleaning key menu insights, choosing to integrate the best-performing items into existing stores, a move that signals a more sustainable approach to beverage innovation.

Walmart introduces AI features to make holiday shopping easier

Walmart introduces AI features to make holiday shopping easier

Article
Oct 31, 2025

Walmart unveiled a series of AI-powered tools for its app to help customers with their holiday shopping. The new features, which include an in-store savings function and AI-generated audio summaries, are meant to make Walmart’s app more useful for in-store shoppers and to simplify discovery and purchasing for customers who prefer to transact online. Retailers should follow Walmart’s lead and use AI to make it easier for customers to surface deals and quickly find what they’re looking for, whether in-store or online.

Why EMARKETER upgraded its holiday forecast

Why EMARKETER upgraded its holiday forecast

Article
Oct 31, 2025

We expect US holiday sales to rise 3.6% in the final two months of the year, a slowdown from last year’s 4.4% gain, but much stronger than our May outlook, when we anticipated just 1.2% growth. The shift stems from consumers’ surprising resilience despite tariffs, inflation, and a softening labor market. Major retailers like Walmart and Amazon have reported steady demand, with tariffs adding only modest price pressures. However, spending remains uneven across income groups as higher earners benefit from wage and wealth gains. Retailers will need to emphasize affordability and value to attract cautious middle- and lower-income shoppers this season.

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Amazon’s Q3 results highlight AI’s growing influence across the organization

Article
Oct 30, 2025

Amazon beat expectations in Q3, helped by an extended Prime Day sale, expanded rural access to same- and next-day delivery, and healthy cloud and advertising growth. The company's AI investments are taking center stage as the company looks to improve efficiency, boost engagement, and keep third-party AI agents at bay. From a retail standpoint, Amazon is on firm footing. The retailer’s ability to offer unparalleled convenience, wide selection, and Prime membership perks are enabling it to gain share in an uncertain environment.

Beer volumes keep falling with no end in sight

Beer volumes keep falling with no end in sight

Article
Oct 30, 2025

The global beer industry is confronting a sharp downturn as leading brewers like AB InBev, Heineken, and Carlsberg report falling volumes amid inflation, changing tastes, and growing alcohol moderation. With US beer production down and more breweries closing than opening for the first time in 20 years, consumers are shifting toward cheaper brands or alternatives like canned cocktails and THC drinks. AB InBev’s response—a $6 billion buyback, expanded no-alcohol lineup, and investment in premium RTDs—signals a broader industry pivot toward diversification and reinvention under mounting pressure.

Estée Lauder market share gains in China aid better-than-expected quarter

Article
Oct 30, 2025

Estée Lauder topped analysts’ profit and revenue expectations, aided by sales and market share gains in China and customer growth in the US. The parent of brands such as Clinique, Tom Ford, and Aveda said its results marked the start of its return to growth under a turnaround plan. Estée Lauder’s stronger-than-expected quarter shows that accessible pricing and product innovation is essential to growth in beauty, especially as competition continues to intensify. Gap Inc., for instance, is launching Old Navy Beauty, a youth-focused line of body mists and scents. Its move shows that even apparel retailers are muscling into beauty to lure Gen Z consumers, providing new pressure on established beauty brands.

One of the fastest-growing grocers fell short of expectations, pointing to a softening consumer

One of the fastest-growing grocers fell short of expectations, pointing to a softening consumer

Article
Oct 30, 2025

Sprouts Farmers Market projects flat to 2% same-store sales growth in Q4, signaling a sharp slowdown after strong midyear gains as consumer spending cools. Q3 results missed expectations, with 5.9% growth versus forecasts of 7.4%. In response, Sprouts is emphasizing value through expanded private labels, unique product innovation, and affordable prepared foods, while leveraging its new loyalty program to drive repeat visits. Despite broader retail pressure and cautious shoppers, Sprouts remains optimistic—opening more stores than planned and leaning on its differentiated, health-focused positioning to sustain long-term momentum amid an industry-wide pullback.

Target outlines holiday strategy focused on in-store experiences and early deals

Article
Oct 30, 2025

Target’s plan to win holiday sales relies heavily on in-store activations and a steady stream of deals throughout the last two months of the year. All of Target’s nearly 2,000 stores will be transformed into “nostalgic Alpine villages,” complete with festive décor and weekend events throughout the season. The retailer will also offer weeklong deals and host an earlier Black Friday sale to accommodate consumers' price sensitivities. Target is hoping that an emphasis on joy and whimsy—and discounts—will help it recapture some much-needed spending.

Etsy bets on Depop’s success to jumpstart growth under new leadership

Article
Oct 29, 2025

Etsy is betting on a new CEO to help revitalize its business after years of sluggish growth. Kruti Patel Goyal, the company’s chief growth officer, will take over the job from Josh Silverman next year. Etsy is in a tough position. The combination of economic uncertainty and a cost-of-living crisis are dampening demand for the discretionary items that it sells, while tariffs and the end of de minimis make it harder for sellers to operate. While Depop’s success is a bright spot, the platform is not large enough to offset Etsy’s broader GMS declines.

Food manufacturers strike cautious tone as cost pressures mount and shoppers tighten budgets

Food manufacturers strike cautious tone as cost pressures mount and shoppers tighten budgets

Article
Oct 29, 2025

Rising costs and softening consumer demand led Kraft Heinz, Hormel, and Mondelez to cut their full-year outlooks, reflecting mounting pressure across the food industry. Hormel cited higher commodity costs and production setbacks, while Kraft Heinz and Mondelez reported slowing sales as inflation-weary shoppers traded down to cheaper or private-label options. Consumer confidence has fallen to its lowest level in months, and the looming SNAP benefit cutoff could further dampen spending. With costs climbing and value-conscious behavior spreading, food companies are being pushed to focus on efficiency and share preservation over aggressive growth.

Major restaurant chains warn of softer Q4

Major restaurant chains warn of softer Q4

Article
Oct 29, 2025

Major casual dining chains are bracing for weaker Q4 sales as the government shutdown and broader economic headwinds weigh on consumer spending. Brinker International maintained its outlook despite Chili’s gains, while Cheesecake Factory reported slowing momentum and Chipotle cut its sales forecast for the third straight quarter. With real income growth stagnating and menu prices continuing to rise, many consumers are cutting back on dining out. To stay competitive, restaurants need to focus on value-driven promotions and loyalty programs designed to attract price-sensitive diners and encourage repeat visits.

Starbucks struggles to win back price-sensitive consumers

Starbucks struggles to win back price-sensitive consumers

Article
Oct 29, 2025

Starbucks’ premium positioning is hampering its recovery as price-sensitive consumers seek cheaper ways to fuel their caffeine habits. US same-store sales were flat in the quarter ended September 28, with a 1% decline in comparable transactions offset by a 1% increase in average ticket. Starbucks’ ongoing weakness can be attributed at least in part to the challenging economic environment, which is driving consumers to cut back on consuming food and drinks outside the home. But its competitors’ ability to drive sales even with the same headwinds suggest that Starbucks’ hold on customer loyalty is slipping.

Amazon trims corporate ranks amid push for genAI efficiency

Amazon trims corporate ranks amid push for genAI efficiency

Article
Oct 28, 2025

Amazon is cutting 14,000 roles from its corporate workforce as it reshapes its organization to prepare for an agentic AI future. The layoffs are unusual for a company still posting strong growth, but Amazon framed them as part of a broader move to gain efficiencies from genAI. While most retailers have thus far refrained from citing AI as a reason for mass layoffs, that could change as tariff pressures and other headwinds force companies to cut costs—and headcount—where possible.

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