Retail & ecommerce briefing Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Retail & ecommerce briefing
Retail had a strong start to 2026, but there could be trouble ahead

Retail had a strong start to 2026, but there could be trouble ahead

Article
Jun 04, 2026

Cautious outlooks from Walmart and Five Below raise questions about consumer resilience as gas prices take their toll.

Fresh tariffs threaten retailers’ cost relief hopes

Article
Jun 03, 2026

New duties of 10% to 12.5% on key US trade partners revive cost pressures at a difficult time for retailers.

Macy’s posts strongest Q1 performance in 4 years

Article
Jun 03, 2026

Better assortments and store upgrades win over the retailer’s higher-income customer base.

Ulta sees resilient beauty demand despite consumers’ value focus

Ulta sees resilient beauty demand despite consumers’ value focus

Article
Jun 03, 2026

Consumers’ value focus hasn’t diminished spending, Ulta says.

Bra sales spark halo effect for Victoria’s Secret

Article
Jun 02, 2026

Core intimates drive share gains and renewed cross-category demand.

Retailers scale back Pride amid political pressure

Retailers scale back Pride amid political pressure

Article
Jun 02, 2026

Low-key rollouts aim to dodge backlash without abandoning inclusivity.

Gen X leads spending yet feels ignored by brands

Gen X leads spending yet feels ignored by brands

Article
Jun 01, 2026

Affluent cohort feels unseen despite outsize sway over household buys.

SNAP cuts threaten grocery, CPG sales

Article
Jun 01, 2026

Over 3.5 million have lost benefits since the passage of the “Big Beautiful Bill,” with more losses likely to come.

Fashion miscues weigh on Gap, American Eagle

Article
May 29, 2026

Style misfires—not weakening demand—hurt sales, forcing both to focus on execution.

Walmart accelerates 30-minute delivery race with Amazon

Walmart accelerates 30-minute delivery race with Amazon

Article
May 29, 2026

The retailer now offers delivery in 30 minutes or less in select US markets.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how
Dollar Tree and Burlington gain as shoppers trade down

Dollar Tree and Burlington gain as shoppers trade down

Article
May 28, 2026

Off-price and dollar stores gain share across income tiers.

Walmart expands private and exclusive labels in home, hardware

Article
May 28, 2026

The retailer is expanding its hardware assortment and launching its first home-goods brand in five years.

PDD ramps up supply chain investments amid slowdown

PDD ramps up supply chain investments amid slowdown

Article
May 27, 2026

China rivalry and US headwinds dent earnings, even as Temu courts value seekers.

Target ties store performance to guest interactions

Target ties store performance to guest interactions

Article
May 27, 2026

The retailer is codifying customer engagement benchmarks to ensure consistency and elevated guest experiences across stores.

Retailers see profit in underserved consumers

Retailers see profit in underserved consumers

Article
May 26, 2026

As multiracial audiences expand, brands ignoring them risk ceding revenues to rivals that don't.

Starbucks’ AI retreat underscores growing ROI concerns

Starbucks’ AI retreat underscores growing ROI concerns

Article
May 26, 2026

Starbucks, Target, and Uber are reconsidering their strategies as costs climb and investments underdeliver.

Walmart, Instacart, and others see ecommerce delivery race as a revenue opportunity

Walmart, Instacart, and others see ecommerce delivery race as a revenue opportunity

Article
May 26, 2026

Walmart, Instacart, and logistics startup Stord hope to benefit as brands try to compete with Amazon.

Estée Lauder, Puig scrap merger talks, to investors’ relief

Article
May 22, 2026

Ending merger talks frees both companies to focus on shoring up sales as prestige beauty demand wavers.

Off-price sales surged in Q1 as tax refunds boost traffic

Off-price sales surged in Q1 as tax refunds boost traffic

Article
May 22, 2026

Traffic gains and sharper assortments widen the gap with full-price rivals.

Airbnb broadens services as travel superapp race heats up

Airbnb broadens services as travel superapp race heats up

Article
May 21, 2026

All three are adding travel integrations to their platforms to become a one-stop shop for consumers.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or