Retail & ecommerce briefing Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Retail & ecommerce briefing
Industry KPIs: Everyday purchases drove Q4 online conversions as discretionary categories lagged

Industry KPIs: Everyday purchases drove Q4 online conversions as discretionary categories lagged

Article
Mar 27, 2026

Routine categories led Q4 ecommerce conversions, signaling selective consumers and tougher sells for discretionary brands.

Lowe’s leans into personalization to boost conversions

Article
Mar 27, 2026

Personalized homepages and smarter recommendations aim to lift engagement and sales.

Sephora, Benefit Cosmetics face probe into marketing to minors

Sephora, Benefit Cosmetics face probe into marketing to minors

Article
Mar 27, 2026

Regulatory heat in Italy underscores the need for responsible youth marketing.

As financial pressures mount, USPS imposes its first fuel surcharge on packages

Article
Mar 26, 2026

A new 8% package fee risks compounding volume declines as Amazon reevaluates its shipping mix.

Nordstrom shifts growth strategy toward off-price

Nordstrom shifts growth strategy toward off-price

Article
Mar 26, 2026

Full-line closures signal off-price focus as department stores’ luster fades.

Retailers brace for fallout from the war in the Middle East

Article
Mar 26, 2026

Higher fuel, freight, and inflation threaten margins as shoppers grow more price conscious.

TikTok Shop courts large brands to accelerate ecommerce growth

TikTok Shop courts large brands to accelerate ecommerce growth

Article
Mar 26, 2026

The platform’s ability to turn inspiration into sales is driving outsize growth and pushing rivals to invest in social commerce.

Easter spending to hit record $24.9 billion amid inflationary pressures

Article
Mar 25, 2026

Higher candy and gas prices push shoppers toward discount retailers.

FedEx Office locations now accept Amazon returns

FedEx Office locations now accept Amazon returns

Article
Mar 25, 2026

A 10,000-plus returns network raises the bar as online returns climb.

Reddit’s new shopping tools look to move users from inspiration to transaction

Reddit’s new shopping tools look to move users from inspiration to transaction

Article
Mar 25, 2026

New shopping formats and Shopify integration aim to turn trusted recommendations into measurable sales.

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Temu parent PDD’s revenue growth accelerated in Q4 despite regulatory headwinds

Article
Mar 25, 2026

Temu’s parent grew revenues 12% in Q4, although price wars, tariffs, and supply chain investments eroded margins.

Estée Lauder’s Puig pursuit could come at the expense of its recovery

Estée Lauder’s Puig pursuit could come at the expense of its recovery

Article
Mar 24, 2026

The acquisition could create a more formidable competitor to L’Oréal, but complicate Estée Lauder’s turnaround.

FedEx launches same-day delivery service to help retailers counter Amazon, Walmart

FedEx launches same-day delivery service to help retailers counter Amazon, Walmart

Article
Mar 24, 2026

FedEx SameDay Local helps brands match rapid delivery while protecting margin and loyalty.

OpenAI revamps its shopping experience to make it easier for users to find, compare products

OpenAI revamps its shopping experience to make it easier for users to find, compare products

Article
Mar 24, 2026

New shopping tools streamline product discovery, but accuracy and adoption hurdles remain.

Walmart, Kroger upgrade retail media measurement capabilities

Walmart, Kroger upgrade retail media measurement capabilities

Article
Mar 24, 2026

Both retailers are enhancing attribution capabilities as marketers demand better measurement.

Danone buys Huel to double down on protein boom

Danone buys Huel to double down on protein boom

Article
Mar 23, 2026

Its $1.1 billion acquisition targets protein-hungry, wellness-driven shoppers.

DoorDash launches emergency relief program to help gig workers offset rising fuel costs

Article
Mar 23, 2026

Relief payments help retain Dashers, but higher costs could still ripple to diners.

GLP-1 boom could add $13 billion annually to apparel sales

GLP-1 boom could add $13 billion annually to apparel sales

Article
Mar 23, 2026

Overall apparel spending is expected to grow, but plus-size chains feel near-term pain.

Lessons for retail from luxury’s renewed store strategy

Lessons for retail from luxury’s renewed store strategy

Article
Mar 23, 2026

Experience-led stores help retail keep pace with ecommerce through 2029.

CPGs pivot away from consolidation to focus on what they do best

CPGs pivot away from consolidation to focus on what they do best

Article
Mar 20, 2026

Unilever’s potential divestment underscores the divide between must-have brands and commoditized products.

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