Routine categories led Q4 ecommerce conversions, signaling selective consumers and tougher sells for discretionary brands.
Personalized homepages and smarter recommendations aim to lift engagement and sales.
Regulatory heat in Italy underscores the need for responsible youth marketing.
A new 8% package fee risks compounding volume declines as Amazon reevaluates its shipping mix.
Full-line closures signal off-price focus as department stores’ luster fades.
Higher fuel, freight, and inflation threaten margins as shoppers grow more price conscious.
The platform’s ability to turn inspiration into sales is driving outsize growth and pushing rivals to invest in social commerce.
Higher candy and gas prices push shoppers toward discount retailers.
A 10,000-plus returns network raises the bar as online returns climb.
New shopping formats and Shopify integration aim to turn trusted recommendations into measurable sales.
Temu’s parent grew revenues 12% in Q4, although price wars, tariffs, and supply chain investments eroded margins.
The acquisition could create a more formidable competitor to L’Oréal, but complicate Estée Lauder’s turnaround.
FedEx SameDay Local helps brands match rapid delivery while protecting margin and loyalty.
New shopping tools streamline product discovery, but accuracy and adoption hurdles remain.
Both retailers are enhancing attribution capabilities as marketers demand better measurement.
Its $1.1 billion acquisition targets protein-hungry, wellness-driven shoppers.
Relief payments help retain Dashers, but higher costs could still ripple to diners.
Overall apparel spending is expected to grow, but plus-size chains feel near-term pain.
Experience-led stores help retail keep pace with ecommerce through 2029.
Unilever’s potential divestment underscores the divide between must-have brands and commoditized products.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.