Retail & ecommerce briefing Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Retail & ecommerce briefing

How the path to purchase is different for younger shoppers

Article
Mar 28, 2022

Younger consumers turn to social media to inform their purchases: 45% of Gen Z shoppers use Instagram for product research, 1.5x more than look to Facebook and TikTok.

Instacart adds 'tech provider' to its already lengthy resume

Instacart adds 'tech provider' to its already lengthy resume

Article
Mar 28, 2022

A changing grocery delivery landscape forces Instacart to diversify: The delivery company launches a suite of retailer-focused tech solutions as rivals encroach on its turf.

Restaurants double down on loyalty programs to retain customers, maximize revenues

Restaurants double down on loyalty programs to retain customers, maximize revenues

Article
Mar 25, 2022

Restaurants scramble to roll out loyalty programs: Hardee’s, IHOP, and Carl’s Jr. are the latest chains to leverage loyalty to offer personalized experiences and deepen relationships with consumers.

Activist investors sense opportunities in retail—but retailers are fighting back

Activist investors sense opportunities in retail—but retailers are fighting back

Article
Mar 23, 2022

Clashes between retailers and activist investors are heating up: Kohls, Macy’s, and grocer SpartanNash are some of the companies pushing back against investor demands.

The pandemic is altering what, how, and where consumers are shopping

The pandemic is altering what, how, and where consumers are shopping

Article
Mar 23, 2022

Retailers need to take note of consumers’ shifting shopping behaviors: Rising inflation and supply chain shortages have driven consumers to adjust where and how they spend their money.

Digital-native retailers struggle to turn a profit

Article
Mar 21, 2022

Digital-native retailers struggle to turn a profit: Rockets of Awesome and Warby Parker demonstrate the challenges upstarts face when they attempt to pivot from fast-paced growth to profitability.

More retailers are aiming for delivery self-reliance

More retailers are aiming for delivery self-reliance

Article
Mar 18, 2022

Retailers take last-mile fulfillment into their own hands: Companies like Costco and Amazon are building their own logistics networks, to the detriment of FedEx and UPS.

Retailers push sustainability efforts to combat greenwashing claims

Retailers push sustainability efforts to combat greenwashing claims

Article
Mar 18, 2022

Consumer trust in eco-friendly claims is wavering: That’s driving large retailers such as Amazon, Target, and Starbucks to find new ways to demonstrate the effectiveness of their efforts.

Lockdowns in key Chinese manufacturing hubs compound supply chain issues

Lockdowns in key Chinese manufacturing hubs compound supply chain issues

Article
Mar 16, 2022

Beijing’s zero-COVID policy wreaks havoc on the global supply chain: Lockdowns in Shenzhen and Dongguan make it harder and more expensive for retailers like Amazon and Walmart to deliver goods to overseas shoppers.

Retail sales to outpace pre-pandemic growth, despite a slowdown in February

Article
Mar 16, 2022

Despite a number of economic challenges, retail spending is expected to remain strong: Retail sales growth slowed in February but strong job and wage increases and declining unemployment provide reasons for optimism.

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Inflation offers off-price retailers a chance to win new customers

Inflation offers off-price retailers a chance to win new customers

Article
Mar 14, 2022

Off-price retailers have an opportunity to attract customers: US consumers’ confidence slipped in February, driving shoppers to focus on value.

Twitter adds in-app storefront and expanded product display for brands

Twitter adds in-app storefront and expanded product display for brands

Article
Mar 11, 2022

Twitter expands social commerce offerings to catch up with competitors: The social media platform won’t be a shopping destination anytime soon, but that won’t stop it from experimenting.

Fashion resale is popular among consumers, but platforms struggle to make money

Fashion resale is popular among consumers, but platforms struggle to make money

Article
Mar 09, 2022

Fashion resale platforms focus on expansion first, profits later: The RealReal, thredUP, and Poshmark all saw strong sales in 2021, but must now cope with slow shopper growth and high infrastructure costs.

Gig worker-focused business models face a host of challenges

Article
Mar 09, 2022

Is it time to rethink the gig worker-based business model?: Amazon alters jobs for grocery-picking gig workers to help meet growing demand for online orders.

Amazon retools its brick-and-mortar strategy to prioritize grocery

Amazon retools its brick-and-mortar strategy to prioritize grocery

Article
Mar 04, 2022

Amazon’s freewheeling approach to brick-and-mortar is at an end: The retail giant closes stores as it focuses on boosting profitability and winning grocery market share from Walmart and Target.

Retailers challenged with roadblocks in near term

Article
Mar 04, 2022

Retailers face several concurrent headwinds that could stifle sales: Costco, Victoria’s Secret, and Urban Outfitters warn that inflation, supply chain problems, and global unrest could make for a challenging retail environment.

Competition for workers grows, putting the onus on retailers to keep employees happy

Article
Mar 02, 2022

The tight labor market is empowering retail workers: Boosting pay can help retailers retain staff and ensure they’re providing a good customer experience.

Last-mile fulfillment is the latest priority for retailers

Last-mile fulfillment is the latest priority for retailers

Article
Mar 02, 2022

Retailers invest in last-mile fulfillment as shoppers clamor for convenience: Growing ecommerce business has led companies to revamp their brick-and-mortar footprints and adopt autonomous delivery methods.

TikTok brings its ecommerce ambitions to Southeast Asia

TikTok brings its ecommerce ambitions to Southeast Asia

Article
Mar 01, 2022

TikTok’s ecommerce priorities are clear with expansion into Southeast Asia: Parent company ByteDance hopes to turn social media users into social commerce adopters.

Shifting strategies: Large brands move toward D2C, while digital natives pivot to wholesale

Article
Feb 28, 2022

Large brands shift their focus to direct sales: Meanwhile, many digital-native retailers are turning to wholesale as they look for cost-effective ways to attract new customers.

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