The outlook: Magnum Ice Cream is bullish about its ability to increase sales and boost profitability after its planned demerger from Unilever.

The company expects medium-term organic sales growth of 3% to 5% from 2026 and an annual adjusted EBITDA margin expansion of 40 to 60 basis points.

The strategy: With four of the world’s five biggest ice cream brands, Magnum will hold a 21% global market share, giving it strong positioning across channels and price points.

• Alongside a cost-savings program set to cut €500 million ($585 million), the company plans to harness shifting market trends.
• Magnum sees an opportunity to appeal to GLP-1 users by presenting its ice cream as a calorie-efficient, higher-protein alternative to other snacks.
• It also aims to improve nutrition by reducing sugar and additives.

Our take: By narrowing its focus, Magnum aims to cut costs and streamline operations. It’s not alone—many consumer-goods companies are making similar moves. In a challenging macro environment, where consumers are trading down to private labels more often, it makes sense for CPG firms to stay agile and responsive to changing trends.

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