Tech firms launch new coalition: The group backs open-source models, which could give marketers more AI options but deepen industry divide.

Agentic commerce is reorganizing retail around five ecosystem layers. As AI agents gain influence, retailers and brands must decide where to compete, where to partner, and who controls the customer relationship.

What Q2 earnings say about the future of advertising

Publicis’ Q2 redraws the agency playbook: Strong results suggest integrated AI, data, media, and measurement are the edge in winning clients.

The race to build AI infrastructure has triggered an unprecedented rush for capital and spending, reshaping capital markets and creating new pricing, platform, and vendor risks for marketers.

In June 2026, we analyzed 4,010 ChatGPT recommendations across 13 categories in the tech hardware and devices industry to compile the AI Visibility Index.

Microsoft pares back Xbox: Layoffs and studio spinoffs make Xbox a riskier bet for brands planning gaming campaigns.

Google adds a search trust cue: A new “strongest match” test could reward relevance, but advertisers are left looking for clearer rules.

Media consumption is climbing again after years of slower growth, thanks partly to genAI. New forecasts reveal how AI, streaming video, live sports, and converged TV are reshaping how US adults spend their time—and driving more screen time in the process.

New deals with Nvidia and Lilly give Abridge validation from industry giants as it courts healthcare AI buyers.

AI is reshaping search faster than AI platforms can build their ad offerings, which is why most spending still sits beside AI-generated results. Conversational search ads will grow quickly and chatbot ads will struggle to prove their effectiveness.

AI shopping features offered by ChatGPT, Google, and Microsoft Copilot are broadly similar, but there are variations in the overall experience worth noting. Marketers should know how these tools compare to invest in the right place.

Blockchain is transforming payments, identity, and investing. Financial institutions must modernize quickly or risk losing relevance amid the shift to real-time, programmable systems.

Global ad spending is accelerating again, despite geopolitical shocks. Digital is tightening its grip, even as traditional media gets a temporary boost from major events. The sources of growth are shifting across regions—and among platforms.

Q1 results show how the largest ad companies are weathering uncertainty around the Iran war and AI spending

Ads fund the backbone: Alphabet, Meta, Amazon, and Microsoft use over $160 billion in quarterly ads to help finance AI scale—and fortify their edge.

LinkedIn’s video engine: Revenues rose 12% YoY as paid video climbed 30%, with higher CTRs and engagement cementing its B2B ad appeal.

AI is rewriting the digital shelf. As discovery shrinks to a handful of recommendations, brands are forced to optimize for both humans and machines or risk disappearing early in the purchase journey.

Ad spending will surge in 2026 as AI-driven gains and a packed events calendar offset mounting economic strain. Social will lead the way as Meta overtakes Google in net revenues and the wider ad industry closes in on the half-trillion-dollar milestone.