Microsoft Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Microsoft
What Marketers Should Know About Twitch, Mixer and DLive’s Monetization Offerings for Creators

What Marketers Should Know About Twitch, Mixer and DLive’s Monetization Offerings for Creators

Article
Sep 25, 2019

Although not strictly social media, game streaming properties such as Amazon’s Twitch and Microsoft’s Mixer are playing an increasing role in the video creator space. They are competing with YouTube—and each other—for top video streamers and the audiences those streamers command. They are also becoming more important places for advertising. For our latest report, “Video Ads in Social Media 2019,” we take a look at monetization offerings from Twitch, Mixer and DLive.

US Voice Assistant Users 2019

US Voice Assistant Users 2019

Report
Jul 15, 2019

This report features our latest forecasts for US voice assistant users, including those who use voice assistants on smartphones and smart speakers. It also provides an analysis of the trends shaping the market.

How Apple Is Expanding Its Media Business

How Apple Is Expanding Its Media Business

Article
Mar 27, 2019

Apple is expanding its digital media presence at a time when iPhone sales have slowed. Earlier this week, Apple unveiled several new media products, including a subscription news app, gaming platform and video streaming service.

Facial Recognition Brings Opportunity ... and Privacy Concerns

Facial Recognition Brings Opportunity ... and Privacy Concerns

Article
Mar 06, 2019

Half of US internet users have concerns about facial recognition, according to data from The Brookings Institution.

Hey Siri, What Are Hearables?

Article
Jan 09, 2019

As new voice tech has emerged, functions normally embedded in phones have begun shifting to smart headphones, aka hearables.

Global Smart Speaker Users 2019

Global Smart Speaker Users 2019

Report
Jan 02, 2019

This report includes our forecast for smart speaker users in Canada, China, France, Germany, the UK and the US, along with a focus on adoption trends for Amazon and Google.

Global Ad Spending Update

Global Ad Spending Update

Report
Nov 20, 2018

Among the $327.28 billion spent worldwide on digital advertising in 2019, 61.2% will go toward advertising on Google, Facebook and Alibaba. This report includes our latest global ad spending forecast by country, region and company.

Enterprise Software Acquisition Surges

Enterprise Software Acquisition Surges

Article
Nov 14, 2018

The glut of big tech deals and consolidation is, in some ways, reflective of what’s going on in the broader economy. According to Dealogic, global M&A deals are on pace to reach $4.8 trillion this year, which would set a record.

US Ad Spending 2018

US Ad Spending 2018

Report
Oct 16, 2018

Our updated US ad spending forecast shows digital ad spending outpacing expectations. Digital media will capture $111.14 billion in ad dollars in 2018 and surpass traditional media ad spending by 2019, according to our latest estimates.

How Canada’s AI Research Hubs Lured Facebook, Google and Samsung North

How Canada’s AI Research Hubs Lured Facebook, Google and Samsung North

Article
Oct 10, 2018

Google’s executive chairman Eric Schmidt tweeted last fall that Canada “quadrupled down” on AI with a smart mix of four key elements: government, universities, large companies and startups.

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Artificial Intelligence Incubators

Artificial Intelligence Incubators

Report
Oct 09, 2018

Canada’s AI scene is hot and centers around a few key cities that are home to universities, startups and large enterprises determined to change digital marketing for the better.

Augmented Reality Marketing and Advertising 2018

Augmented Reality Marketing and Advertising 2018

Report
Oct 01, 2018

While augmented reality is still in the early adoption phase, usage is growing quickly. Recent hardware and software advancements—and backing from big tech companies—are spurring advertisers and marketers to create engaging new experiences for their customers.

How Pinterest, Google and Amazon Are Improving Visual Search

How Pinterest, Google and Amazon Are Improving Visual Search

Article
Sep 27, 2018

Recent improvements in computer-vision technology have finally made this dream a reality, and the biggest technology companies, including Pinterest, Google, Amazon, Microsoft and eBay, now have visual search tools.

Amazon Is Now the No. 3 Digital Ad Platform in the US

Amazon Is Now the No. 3 Digital Ad Platform in the US

Article
Sep 19, 2018

US digital ad revenues at Amazon will more than double this year, eMarketer estimates, moving it up the ranks past Oath and Microsoft to take the No. 3 position behind Facebook and Google.

Marketing Beyond the Screen

Marketing Beyond the Screen

Report
Jul 24, 2018

As consumers turn to voice assistants for a growing list of everyday activities, marketers are exploring ways to add value to these interactions and boost brand engagement.

What’s Next for Voice Control?

What’s Next for Voice Control?

Report
Jun 27, 2018

Rapid adoption of digital assistants, smart speakers and other voice-controlled devices is changing the face of human-machine interaction. This report examines the state of the market for these technologies and what’s likely to happen next.

Hey Alexa, Who’s Using Smart Speakers?

Hey Alexa, Who’s Using Smart Speakers?

Report
May 29, 2018

This report analyzes our latest forecast for US voice assistant and smart speaker users, with a special focus on the growing rivalry between Amazon and Google.

US Ad Spending

US Ad Spending

Report
Apr 18, 2018

Advertisers’ dollars continue to shift from traditional to digital channels at a fast pace, with mobile leading the charge. In 2018, mobile advertising alone is expected to surpass TV ad spending.

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