Apple raising worker pay by more than 10%: It’s the latest Big Tech company to take steps to retain talent during the Great Resignation, a move that could set the tone for various industries.

After two years of booming business for tech and media, the industries are now facing a wave of cost-cutting measures like layoffs and shutdowns that signal a focus on profitability but could harm companies’ reputation with prospective employees in an already-tight labor market.

Competitive talent requires competitive pay: The overall economy and tight labor market mean companies like Microsoft have to sweeten compensation to keep top talent. But will it be sweet enough?

Big Tech gets corrected: Tech industry stocks have taken a beating so far in 2022, but given the pandemic’s upheaval, it shouldn’t come as a surprise. Another reincarnation looms.

Brands and retailers are adopting new technologies as they pursue supply chain optimization: Kraft Heinz, UPS, and Amazon are looking to AI, the cloud, and other tools to streamline operations.

Gaming’s labor problem could affect its brand opportunities: The industry is experiencing rapid consolidation, but workers are pushing back.

Big Tech gets old-fashioned: Apple summoning its employees back to the office isn’t going over well. As workers threaten to quit, other tech companies could fill the satisfaction gap.

Consumers are worried about the surge of ads in gaming: Xbox and Sony both have in-game ad programs in the works, and consumers aren’t thrilled.

The metaverse is expected to be a major disruptor across industries, but it's still early days for the emerging realm. In this report, we look at how different markets are embarking on their own metaverse business models.

Ad industry sees gaming as a growth opportunity amidst industry turmoil: Inaugural PlayFronts event focuses on how brands can gain new customers and revenue.

In part two, our analysts Paul Verna and Andrew Lipsman discuss how well-positioned Silicon Valley giants Meta and Google and their Seattle counterparts Amazon and Microsoft are for top-gaining segments of digital advertising—gaming, digital audio, and in-store digital media. They also explore other companies positioning themselves for the post-cookie era of digital ads, and ultimately answer the question: Is Seattle—not Silicon Valley—the future of digital advertising?

Join our analysts Paul Verna and Andrew Lipsman as they discuss the top-gaining segments of digital advertising, like connected TV and retail media, and explore whether the future of digital advertising belongs to Silicon Valley giants Meta and Google or their Seattle counterparts Amazon and Microsoft.

Subscriptions are becoming increasingly important to the video game industry: That’s the lesson from Sony’s launch of its new service, which is set to take on Microsoft’s Game Pass.

CIBC adapts to talent wars by upskilling tech workers: To appeal to highly sought-after developers, banks can stress development opportunities and innovative projects, and publicly celebrate workers who contribute to patents.

Identity resolution is in a state of flux in the US advertising industry, with third-party browser cookies and mobile IDs being ushered out in the name of consumer privacy.

On the back of its Azure Health Data Services launch, we unpack how Microsoft is on its way to leading the healthcare cloud market.

Thinner and lighter devices are a repairability problem: Tech companies like to talk about how far ahead they are in sustainability, but their products undermine their net-zero aspirations.

Verizon banks on private 5G for business: The carrier’s service in BlackRock’s offices will showcase an opportunity for 5G to shine while challenging Wi-Fi’s dominance in office, enterprise, and government use.

New Samsung devices haven’t changed much from old Samsung devices: The key difference is deeper integration with popular services such as Google Duo, Microsoft OneDrive, and Snap add more value for users.