Microsoft Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Microsoft

What’s next for Meta?

Article
Oct 18, 2022

One year later, a new headset—and , a whole set of challenges: Nearly one year and $15 billion later, Meta’s vision for the metaverse remains optimistic even if a focus on business and productivity apps seems premature and risky.

Q3 2022 Digital Video Trends

Q3 2022 Digital Video Trends

Report
Sep 27, 2022

Major streaming services like Netflix and Disney+ dive into advertising while more viewers cut the pay TV cord.

A Microsoft report on Gen Z and millennial workers is a lesson for Big Tech

Article
Sep 26, 2022

Learning is the new retention perk: A survey shows that learning opportunities incentivize younger workers to stay at their jobs. It shows how Big Tech could close the skills deficit.

US Search Ad Spending 2022

US Search Ad Spending 2022

Report
Sep 12, 2022

It’s not the fastest-growing channel, but paid search is still a vital component of the digital advertising ecosystem, especially as privacy changes and a potential recession put ad budgets in jeopardy.

Sony’s mobile game acquisition is an opportunity for in-game ads

Article
Aug 30, 2022

Sony expands its empire into mobile: Its latest acquisition will be a testing ground for in-game ads and mobile service games.

Ireland’s EirGrid dashes tech giants’ cloud dreams with data center moratorium

Article
Aug 25, 2022

Data center scrutiny rises in Europe: Data centers’ energy intensity and water use are running up against Europe’s energy crisis. Ireland’s data center moratorium puts facilities’ sustainability measures in focus.

Apple’s September return to office could lead to industry-wide mandates

Article
Aug 17, 2022

Apple’s return to office could kickstart industry mandates: Companies are heading into their busiest quarter, requiring all hands on deck. Job uncertainty could complicate employees’ shift from remote to office work.

Contract workers, consumer-facing products, and travel on Microsoft’s chopping block

Article
Aug 12, 2022

Can’t afford a picnic: Microsoft cut contractors, laid off an entire division, and tightened its expense belt. Between gloomy cloud forecasts and regulations, things could get tougher for Big Tech.

The Weekly Listen: The Netflix-Microsoft ad partnership, YouTube TV, and in-car subscriptions

Audio
Jul 22, 2022

On today's episode, we discuss Netflix choosing Microsoft to help with the streaming service's upcoming ad-supported tier, the need for a chief media officer, what to make of inflation still not slowing down, whether YouTube is the future of cable, whether customers will buy into in-car subscription services, an unpopular opinion about the term "influencer," what exactly a "black box" really is, and more. Tune in to the discussion with our analysts Dave Frankland, Evelyn Mitchell, and Max Willens.

Netflix loses nearly 1 million subscribers in Q2, will launch ads in early 2023

Netflix loses nearly 1 million subscribers in Q2, will launch ads in early 2023

Article
Jul 20, 2022

Netflix losses deepen as it bets on an ad-supported future: An early 2023 ad launch is good news for marketers, but may not be enough to reverse churn.

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Why Microsoft’s AI drone training platform makes sense

Article
Jul 20, 2022

AI to help train drones: Microsoft’s Project AirSim combines its expertise in AI, flight simulators, cloud computing, and military-grade security to develop the next generation of drones.

Netflix is only the beginning for Microsoft’s advertising blitz

Netflix is only the beginning for Microsoft’s advertising blitz

Article
Jul 19, 2022

Netflix is the perfect testing ground for Microsoft’s adtech: The tech giant lacked a high-demand, growing catalog of content to flesh out its ad offerings.

Everything you need to know about Netflix and Microsoft’s ad partnership

Article
Jul 14, 2022

Netflix announces its long-awaited ad partner: The streamer’s partnership with Microsoft will ease anxiety about its rushed ad-supported tier.

Microsoft, Gopuff are latest to trigger layoffs, but tech’s hiring boom continues

Article
Jul 14, 2022

The layoff-hiring puzzle: In what seems like a paradox, scores of layoffs coincide with hiring growth. Tech moves away from broad expansion plans while still needing software innovation to stay afloat.

UK regulators investigate Microsoft’s $69B Activision-Blizzard acquisition

Article
Jul 07, 2022

Activision-Blizzard acquisition rocked by UK antitrust probe: A prolonged investigation could have wide implications as regulators study whether the deal will lead to higher prices, lower quality, and fewer consumer options.

6 startups get funding from Big Tech’s carbon removal alliance

Article
Jul 01, 2022

A new Frontier for startups: A handful of startups just got funding to remove CO2 from the atmosphere. Using carbon as a raw material could help them reach market viability.

Google among Big Tech companies reacting to Supreme Court abortion ruling

Article
Jun 28, 2022

Big Tech post-Roe: As tech giants like Google respond to abortion rights loss, they face a quagmire of choices about strengthening digital privacy, censorship, and where to do business.

Meta reveals future hardware, adds MINI and Fender brands to metaverse

Meta reveals future hardware, adds MINI and Fender brands to metaverse

Article
Jun 22, 2022

Meta’s new prototypes show promise: Unveiling future VR headsets and announcing brand partnerships could stoke interest in the metaverse, but Meta still has a long way to go to push the platform into the mainstream.

Big tech implores US congress to pass chip subsidies

Big tech implores US congress to pass chip subsidies

Article
Jun 17, 2022

$52B chip bill stuck in legislative limbo: The CHIPS for America Act would help offset some of the losses suffered by American chipmakers or allow them to pursue expansion plans.

During Pride, brands see metaverse as opportunity to gain traction with LGBT+ consumers

During Pride, brands see metaverse as opportunity to gain traction with LGBT+ consumers

Article
Jun 14, 2022

Metaverse events roll out welcome mat for LGBT+ community: Brands seize on opportunities to celebrate Pride Month in the virtual world.

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