On today's episode, we discuss what to make of Microsoft putting ads in its AI-powered Bing Chat platform, the biggest pitfalls of companies using generative AI, and publishers' concerns about AI chatbots cutting readership. "In Other News," we talk about how much retail media networks are actually boosting the US ad market and which car manufacturers are leading the US electric vehicle (EV) race. Tune in to the discussion with our analysts Gadjo Sevilla and Max Willens.

The risks and benefits of generative AI in healthcare: The AI craze is triggering mixed feelings in healthcare communities as tech players continue to tout their tools for healthcare tasks.

A big cloud services drought could amount to involuntary AI slowdown: Cloud server chips and energy supplies buckle under the weight of generative AI demands, adding to monopoly likelihood.

Over the past month, we’ve seen ad updates from all the major players, from Meta’s generative AI ads to Google’s attempts to decrease clutter. Here’s what they mean for advertisers.

AGI would be like an ‘alien civilization’: A top AI researcher issues a dire warning about tech companies training advanced models. There’s a safer, more productive approach to AI.

Nearly three-quarters of US TikTok users will also use Instagram this year, making it the most popular alternative to the social video app, per our forecast. That’s good news for Instagram Reels, which is positioning itself as a viable successor in the event of a US TikTok ban.

Search advertising industry could be monetizing AI chats too soon: Much rides on Bing Chat ads—and how it impacts user experience.

Ad-supported video gains viewership, time spent on digital video surpasses TV, and streaming services pivot from audience growth to profitability.

As Bing makes inroads into Google’s lead, it experiments with AI ads: Disney and Roku layoffs and pivots by Twitter and ByteDance dominated headlines this past week.

OpenAI, Microsoft might ignore industry calls to halt AI advancement: As OpenAI continues to aim for a human-level AI with Microsoft’s blessing, industry players are calling foul. Regulation is necessary.

Billions of dollars are flowing to generative AI startups: High barriers to entry and a hard road to profitability mean a select few companies will eventually dominate a powerful market.

Bing's ChatGPT integration is boosting its usage, challenging Google in the AI-driven search market: Microsoft shares are up, and the incumbent’s ad revenues could be impacted.

Friction developing between Microsoft and OpenAI: The tech companies compete for AI customers under a profit-sharing model that could undermine Microsoft’s cloud growth. An acquisition attempt is likely.

It’s testing a browser-based crypto wallet despite the industry’s tumultuous year.

Bing's new features take aim at Google: Microsoft is betting that ChatGPT-powered Bing Chat Answers and an image generation feature could keep recent search converts in the fold.

Tech’s nightmare becomes reality: As Amazon lays off thousands more, the talent bloodletting shows no signs of letting up. It’s a symptom of impulsivity in the tech industry that could come back to haunt it amid the tight labor market.

Generative AI’s poetic hallucinations might clash with data science rigor: The tech industry’s growing catalog of generative AI app integration raises questions about performance and adoption best practices.

Google quickens its pace in the generative AI race: Playing catch-up to generative AI rivals, it unveils enterprise and developer offerings this week. Performance and consumer privacy trump release timelines.

GPT-4 unmasked as Bing’s bot: OpenAI released another generative AI model. We can expect it to light a fire under Google’s Bard efforts as the AI race gains momentum.

Can Netflix develop an ad stack without Microsoft? After just a few months, the streamer is already showing nervous signs around how to handle its advertising future.