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AWS’ AI clearinghouse faces competition beyond Microsoft and Google

The news: On Thursday, Amazon Web Services (AWS) released Bedrock, an AI toolkit for the enterprise.

  • Bedrock provides AWS customers a suite of generative AI tools, including tech for companies to build their own chatbots, per Insider.
  • The platform grants access to a variety of AI models from different companies including Anthropic’s Claude, Stability AI’s Stable Diffusion, AI21’s Jurassic-2, and Amazon’s Titan.
  • A preview of Bedrock is currently available to a few AWS customers like Uber, The New York Times, and Coda.

A strategic road less traveled: Amazon has been more gun shy about diving into commercial generative AI compared with rivals Microsoft and Google, but Bedrock could be a turning point.

  • The ecommerce giant has a partnership with startup Hugging Face, but Bedrock’s collection of models from different startups shows that it’s casting a wider collaborative net than big cloud competitors—giving clients a one-stop shop for trying out different tools.
  • Another key strategic difference is that Amazon is focusing on corporate customers instead of deploying generative technologies—like ChatGPT, Bing, and Bard—to individual consumers.
  • Focusing on the enterprise helps Amazon avoid some of generative AI’s social pitfalls, like effects on mental health, while still capitalizing on the tech’s hype.
  • More corporate access to AI tools could exacerbate rising concern about widespread AI-induced job losses, including among sales professionals.

Fresh competition: Cloud providers like AWS, Microsoft, and Google are betting on generative AI to help bolster revenues, but on-prem alternatives could weaken the outlook.

This article originally appeared in Insider Intelligence's Connectivity & Tech Briefing—a daily recap of top stories reshaping the technology industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.

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