Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Agentic ad buying has moved from niche topic to top-tier anxiety for media planners
Article |
Mar 27, 2026
Visa boosts subscription management services for issuers
Article |
Mar 27, 2026
How Behr Paint hired creators to take customer service calls
Article |
Mar 27, 2026
Better and Coinbase partner on crypto-backed down-payment loans
Article |
Mar 27, 2026
Schwab goes after Gen Z with brokerage accounts for teens
Article |
Mar 27, 2026
Agentic shopping, outcome-driven AI, and creator commerce: Takeaways from Shoptalk 2026
Article |
Mar 27, 2026
Brands move beyond ROAS as measurement gaps widen in commerce media
Article |
Mar 27, 2026
63% of doctors use AI, but adoption drops with age
Article |
Mar 27, 2026
OpenAI’s ChatGPT ads hit $100 million in annualized revenues, but doubts remain
Article |
Mar 27, 2026
Action targets 100 US stores by 2030, but the discount market is already crowded
Article |
Mar 27, 2026
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →US Gaming Users 2023
Steady Growth Offers Marketing Opportunities
Download
Table of Contents
Executive Summary
The oldest gamers will grow the fastest by the end of the forecast period.
Younger generations are spending more time playing video games.
Mobile continues to be the dominant medium for gaming.
Digital video viewers and monthly audio listeners still outnumber digital gamers.
Spending on video games and related products fell in 2022 for the first time since 2019.
New technology will foster new demand for gaming in 2023.
What do marketers need to know about gaming in 2023?
Sources
Media Gallery
About This Report
Gaming became a popular online activity during the pandemic. Growth may be slowing, but it’s not shrinking, meaning that the majority of those who picked up the hobby during the pandemic have become long-term users.
Table of Contents
Executive Summary
The oldest gamers will grow the fastest by the end of the forecast period.
Younger generations are spending more time playing video games.
Mobile continues to be the dominant medium for gaming.
Digital video viewers and monthly audio listeners still outnumber digital gamers.
Spending on video games and related products fell in 2022 for the first time since 2019.
New technology will foster new demand for gaming in 2023.
What do marketers need to know about gaming in 2023?
Sources
Media Gallery
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
KEY STAT: More than half (54.4%) of the US population will be gamers in 2023, but growth will slow to a near standstill over the next few years.
authors
Jessica Lis
Contributors
- Jennifer Jhun
- Research Director, International and Special Projects
- Peter Newman
- Senior Forecasting Analyst
- Yoram Wurmser
- Principal Analyst
Already have a subscription?Sign In
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Unlock Unlimited Insights with PRO+
Contact Us →
Worldwide HQ
685 Third Avenue21st FloorNew York, NY 100171-800-405-0844
Sales Inquiries
1-800-405-0844[email protected]
* Copyright © 2026
EMARKETER Inc. All Rights Reserved.