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EMARKETER

US Gaming Users 2023

Steady Growth Offers Marketing Opportunities

Report by Jessica Lis  |  Apr 21, 2023
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Table of Contents
Executive Summary
The oldest gamers will grow the fastest by the end of the forecast period.
Younger generations are spending more time playing video games.
Mobile continues to be the dominant medium for gaming.
Digital video viewers and monthly audio listeners still outnumber digital gamers.
Spending on video games and related products fell in 2022 for the first time since 2019.
New technology will foster new demand for gaming in 2023.
What do marketers need to know about gaming in 2023?
Sources
Media Gallery
About This Report
Gaming became a popular online activity during the pandemic. Growth may be slowing, but it’s not shrinking, meaning that the majority of those who picked up the hobby during the pandemic have become long-term users.
Topics
Technology
United States
Table of Contents
Executive Summary
The oldest gamers will grow the fastest by the end of the forecast period.
Younger generations are spending more time playing video games.
Mobile continues to be the dominant medium for gaming.
Digital video viewers and monthly audio listeners still outnumber digital gamers.
Spending on video games and related products fell in 2022 for the first time since 2019.
New technology will foster new demand for gaming in 2023.
What do marketers need to know about gaming in 2023?
Sources
Media Gallery

Executive Summary

Despite fears that the pandemic-spurred influx of new gamers would fade away as restrictions lifted, the gaming audience has proved resilient. That represents an opportunity for marketers.

Key Question: What do marketers need to know about digital gamer growth?

US Digital Gamers, 2023-2027 (millions, % change, and % of population)
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KEY STAT: More than half (54.4%) of the US population will be gamers in 2023, but growth will slow to a near standstill over the next few years.

Here’s what’s in the full report

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Exportable files for easy reading, analysis and sharing.

5charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. The oldest gamers will grow the fastest by the end of the forecast period.
  3. Younger generations are spending more time playing video games.
  4. Mobile continues to be the dominant medium for gaming.
  1. Digital video viewers and monthly audio listeners still outnumber digital gamers.
  2. Spending on video games and related products fell in 2022 for the first time since 2019.
  3. New technology will foster new demand for gaming in 2023.
  4. What do marketers need to know about gaming in 2023?
  1. Sources
  2. Media Gallery

Charts in This Report

US Digital Gamers, 2023-2027 (millions, % change, and % of population)Average Weekly Time Spent on Video Games by US Adults, by Generation, Jan 2023 (% of respondents in each group)
US Digital Gamers, by Type, 2023-2027 (millions)US Digital Video Viewers, Audio Listeners, and Gamers, 2023-2027 (millions)
US Consumer Spending on Video Game Products, 2019-2022 (billions)

authors

Jessica Lis

Contributors

Jennifer Jhun
Research Director, International and Special Projects
Peter Newman
Senior Forecasting Analyst
Yoram Wurmser
Principal Analyst
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