Microsoft Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Microsoft
Is China the new kid on the data privacy block?

Is China the new kid on the data privacy block?

Article
Jun 17, 2021

China is often seen as the wild west of privacy protection, where unscrupulous companies collect and trade personal data as regulators and consumers stand idly by. The Chinese government has been trying to change that, most recently by drafting a privacy law akin to the EU’s General Data Protection Regulation (GDPR). While the implications for businesses are still murky, it’s clear that China is determined to tackle this issue its own way, at its own pace.

Google collects more than half of all US search ad revenue

Google collects more than half of all US search ad revenue

Article
Apr 12, 2021

I'm feeling lucky: Google's raking in search ad revenue

The rise of paid newsletter subscriptions, HBO Max with ads, and Microsoft wants Discord

The rise of paid newsletter subscriptions, HBO Max with ads, and Microsoft wants Discord

Audio
Mar 29, 2021

On today's episode, we discuss why paid newsletter subscriptions are having a moment, the competitive advantages of the biggest players, and why marketers should (or shouldn't) get involved. We then talk about HBO Max's upcoming ad-supported offering, whether Microsoft buying Discord makes sense, and the real problem with password sharing. Tune in to the discussion with eMarketer analyst at Insider Intelligence Nina Goetzen.

Microsoft is angling to buy Discord, and perhaps edge out Clubhouse

Microsoft is angling to buy Discord, and perhaps edge out Clubhouse

Article
Mar 26, 2021

Microsoft is in talks to acquire the popular chat platform, part of a greater focus by Microsoft on social media.

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Voice Assistant and Smart Speaker Users 2020

Voice Assistant and Smart Speaker Users 2020

Report
Nov 16, 2020

This report explores our latest forecasts for US voice assistant, smartphone voice assistant, and smart speaker users, and provides additional analysis about trends shaping the market.

The Weekly Listen: The Latest on TikTok, Quibi, and Peacock

The Weekly Listen: The Latest on TikTok, Quibi, and Peacock

Audio
Sep 25, 2020

eMarketer vice president of content studio at Insider Intelligence Paul Verna steps in as host of this week's "The Weekly Listen," where he and eMarketer principal analysts Mark Dolliver and Debra Aho Williamson, and junior analyst at Insider Intelligence Blake Droesch discuss the latest updates on the TikTok saga, Quibi's unique predicament, Roku and NBCUniversal's buried hatchet, new game consoles from Sony and Microsoft, the Emmys' declining viewership, and how a home-field advantage influences soccer (or football, if you're European) referees.

Tech Advertising Remains Insulated from Economic Downturn

Article
Sep 23, 2020

The US computing products & consumer electronics industry will be the fastest growing digital ad spender in 2020, increasing its spend by 18.0% in a year when the total US digital ad market will only grow by 1.7%.

How a Confusing Back-to-School Shopping Season Will Influence Spending

How a Confusing Back-to-School Shopping Season Will Influence Spending

Audio
Sep 08, 2020

Business Insider Intelligence research analyst Daniel Keyes, eMarketer principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu discuss how a staggered back-to-school shopping season is changing consumer spending and advertising. They then talk about why Walmart has teamed up with Microsoft to bid for TikTok, and what Walmart's membership program launch means for Amazon Prime.

The Weekly Listen: LGBTQ+ in Ads, Paying Media and Will TikTok Get Banned or Bought?

The Weekly Listen: LGBTQ+ in Ads, Paying Media and Will TikTok Get Banned or Bought?

Audio
Aug 14, 2020

eMarketer principal analysts Mark Dolliver and Nicole Perrin and junior analyst at Insider Intelligence Blake Droesch discuss whether TikTok will get banned or bought by someone (like Microsoft), Australia making big tech pay for media, "Prime Gaming," digital revenues exceed print at The New York Times, appealing to the LGBTQ+ community in ads, who gave America it’s most popular chocolate and more.

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