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Google collects more than half of all US search ad revenue

Article by Sara Lebow  |  Apr 12, 2021
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Google collects more than half of all US search ad revenue
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Search Ad Spending
United States

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

Google will account for a massive 56.8% share of all US search ad revenue in 2021. Amazon will collect a comparatively low 19%, but the brand's digital ad revenue share has been steadily growing as it searches to disrupt Google's dominance.

US Search Ad Revenue Share, by Company, 2021 (% of search ad spending)
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