Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Pandemic helps propel Microsoft’s $2T market capitalization

The news: Microsoft is now the second US public company to reach a $2 trillion market value, per Bloomberg, joining a very exclusive club it shares with Apple, which made history by reaching the milestone last summer.

More on this: Microsoft’s shares and value have been boosted by the pandemic as lockdowns propelled the global shift to remote work and learning. The pandemic also saw unprecedented adoption of cloud services where Microsoft is the second-largest player behind AWS. Early this year, Microsoft reported that revenues from Azure increased 50% YoY. In terms of productivity solutions, Microsoft continued to see increased adoption of its Teams conferencing service, which now has more than 145 million daily active users.

The bigger picture: Microsoft divides its business into three reportable segments—productivity and business processes, personal computing, and intelligent cloud. Microsoft’s stock price has surged nearly 60% since the US imposed lockdowns last spring. Clearly, its product and services diversification is paying dividends. Microsoft’s success is also notable in that it is dominating while also avoiding the global antitrust scrutiny that’s currently bearing down on its Big Tech rivals. Microsoft is no stranger to this dilemma, it battled through its own antitrust case decades ago, which it lost after a long and messy trial.

You've read 0 of 2 free articles this month.

Get more articles - create your free account today!