Microsoft Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Microsoft
Big Tech’s cybersecurity commitments likely aren’t enough to stem rising attacks

Big Tech’s cybersecurity commitments likely aren’t enough to stem rising attacks

Article
Aug 27, 2021

The CEOs of top tech firms met with Biden to discuss US cybersecurity. Though cooperation may help, meaningful change will require legislation or the enforcement of mandatory security standards.

AWS’ $10B NSA cloud contract could make it a government cloud leader...if it can get past a Microsoft protest

Article
Aug 13, 2021

If the NSA-AWS deal succeeds, it could make AWS the US government’s preferred cloud provider. But if Microsoft succeeds, the government cloud space might go right back to where it started.

Amazon fined heavily for violating GDPR by using unconsented data for ad targeting

Article
Aug 03, 2021

Amazon fined under GDPR: The tech giant was fined €746 million for using consumer shopping data for ad targeting without consent—which doesn’t bode well for other Big Tech companies that are facing privacy-related scrutiny.

Big Tech’s biggest lobbyist firm is falling apart

Article
Jul 14, 2021

Tech companies are ditching legacy industry lobbying firms like the Internet Association in favor of their own individual approach. The shift allows Big Tech firms to target particular legislation that most specifically affects their products or business practices.

Is China the new kid on the data privacy block?

Is China the new kid on the data privacy block?

Article
Jun 17, 2021

China is often seen as the wild west of privacy protection, where unscrupulous companies collect and trade personal data as regulators and consumers stand idly by. The Chinese government has been trying to change that, most recently by drafting a privacy law akin to the EU’s General Data Protection Regulation (GDPR). While the implications for businesses are still murky, it’s clear that China is determined to tackle this issue its own way, at its own pace.

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Google collects more than half of all US search ad revenue

Google collects more than half of all US search ad revenue

Article
Apr 12, 2021

I'm feeling lucky: Google's raking in search ad revenue

The rise of paid newsletter subscriptions, HBO Max with ads, and Microsoft wants Discord

The rise of paid newsletter subscriptions, HBO Max with ads, and Microsoft wants Discord

Audio
Mar 29, 2021

On today's episode, we discuss why paid newsletter subscriptions are having a moment, the competitive advantages of the biggest players, and why marketers should (or shouldn't) get involved. We then talk about HBO Max's upcoming ad-supported offering, whether Microsoft buying Discord makes sense, and the real problem with password sharing. Tune in to the discussion with eMarketer analyst at Insider Intelligence Nina Goetzen.

Microsoft is angling to buy Discord, and perhaps edge out Clubhouse

Microsoft is angling to buy Discord, and perhaps edge out Clubhouse

Article
Mar 26, 2021

Microsoft is in talks to acquire the popular chat platform, part of a greater focus by Microsoft on social media.

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