Microsoft Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Microsoft
FTC seeks to review Microsoft’s $68.7B Activision Blizzard buy

FTC seeks to review Microsoft’s $68.7B Activision Blizzard buy

Article
Feb 02, 2022

FTC looking into Microsoft’s Activision Blizzard buyout: The gaming acquisition frenzy could be cooled off by regulators on alert for anticompetitive advantages

TD Bank stresses innovation in competition to land tech talent

TD Bank stresses innovation in competition to land tech talent

Article
Jan 28, 2022

In its recent updates, ranging from a patent milestone to a hiring push, TD signals to would-be employees that they’ll get a chance to do innovative work for it.

Regulators scramble to update merger guidelines as Big Tech continues acquisition spree

Regulators scramble to update merger guidelines as Big Tech continues acquisition spree

Article
Jan 20, 2022

Big Tech and government regulators set to clash over new merger guidelines: Industry lobbying and legal delays could outlast current crop of antitrust crusaders.

Microsoft to buy Activision Blizzard for $68.7B in gaming consolidation push

Article
Jan 19, 2022

Xbox makes nearly $70 billion bet on Activision Blizzard: Microsoft moves in just as the maker of Candy Crush and Overwatch saw slumping sales due to misconduct allegations.

Microsoft’s Activision acquisition is earth-shaking for the video game industry

Article
Jan 19, 2022

Microsoft acquires Activision Blizzard, publisher of Call of Duty and World of Warcraft: The $68.7 billion deal will create a gaming behemoth but could face regulatory roadblocks.

The “new” world: A metaverse primer

Article
Jan 19, 2022

We break down the metaverse and how it can define the future of computing, gaming, finance, social media, and business: AR and VR technologies, expanding virtual platforms and ecosystems, as well as an appetite for more immersive experiences are pushing the boundaries of reality into the virtual world.

Google buying its current UK office for $1B as Big Tech continues to amass real estate

Google buying its current UK office for $1B as Big Tech continues to amass real estate

Article
Jan 18, 2022

Google buys UK offices for $1B: As the rest of the world works remotely, Big Tech continues buying up real estate in preparation for growth and expansion.

Everything you missed while you were on holiday break

Article
Jan 04, 2022

Rounding up news from the last days of 2021: The news cycle didn’t stop over the holidays. These are some of the most notable stories from the last two weeks.

In 2022, each tech firm will have its own version of the metaverse

In 2022, each tech firm will have its own version of the metaverse

Article
Dec 22, 2021

The metaverse will be put to the test in 2022: Some firms may find their metaverse dreams held back by wearable technology, while others attempt to woo brands to their spaces.

Big Tech Countdown Day 1: Microsoft’s top 5 healthcare moves in 2021

Article
Dec 21, 2021

A look back at Microsoft’s bustling year in healthcare: From a multibillion dollar acquisition to new tech launches, we detail Microsoft’s 5 most significant healthcare plays in 2021.

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Insider Intelligence’s Western Europe Trends to Watch in 2022

Insider Intelligence’s Western Europe Trends to Watch in 2022

Report
Dec 15, 2021

Key developments to watch in 2022 include the evolution of in-store retail technology; hotter competition in the paid-for video marketplace; the revival of digital out-of-home ads; and ongoing issues with digital privacy and security.

JPMorgan’s hybrid-cloud approach ensures reliability but isn’t affordable for all

Article
Nov 24, 2021

Eschewing a primary provider deal in favor of keeping both public and private clouds reduces risk to service quality. But this pricey approach only works for big financial institutions.

Worldwide Digital Ad Spending Year-End Update

Worldwide Digital Ad Spending Year-End Update

Report
Nov 23, 2021

Every national market in the world will finish this year with more ad spending than in 2020. In most categories, worldwide growth records will be shattered. But 2021 was a very unusual year, following a very unusual 2020.

Microsoft launches new EHR-integrated virtual care capabilities—but interoperability is still lagging behind

Microsoft launches new EHR-integrated virtual care capabilities—but interoperability is still lagging behind

Article
Oct 20, 2021

Microsoft’s advanced interoperability features may be held back by healthcare entities lagging on the basics: We unpack how health apps and other players are still holding back widescale interoperability.

Microsoft taps into 17 health systems with its Truveta deal

Microsoft taps into 17 health systems with its Truveta deal

Article
Sep 30, 2021

Microsoft’s tie-up with Truveta could help it plant deeper roots in healthcare: Big Tech companies have had a hard time penetrating healthcare due to a lack of trust, but exclusive access to Truveta’s database backed by 17 prominent health systems could change that for Microsoft.

The Power of Amazon

The Power of Amazon

Report
Sep 09, 2021

When Amazon starts a new business, competitors scrap business plans and markets shudder. We examined 19 of Amazon’s divisions to help parse how the company fuels its flywheel to keep driving the virtuous cycle.

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