Global ad spending will accelerate to reach $1.170 trillion in 2026, fueled by resilient digital growth and an unusually healthy year from traditional channels. Display ads will dominate, Meta will achieve unprecedented heights, and international growth will shift to new emerging economies.

Key Question: What is the outlook for ad spending and revenues worldwide and by country in 2026 and beyond?

Key Stat: The US will account for 40.7% of total media ad spending worldwide this year, although most of the standout growth will take place elsewhere.