Microsoft Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Microsoft

Microsoft’s Recall returns with new privacy guardrails

Article
Apr 28, 2025

Microsoft’s once-controversial Recall tool, now optional and biometric-locked, could set Copilot+ PCs apart by helping users easily search their digital lives.

Companies line up for Chrome as Google faces antitrust pressure

Companies line up for Chrome as Google faces antitrust pressure

Article
Apr 25, 2025

Chrome is the hottest browser no one can buy—yet: OpenAI, Yahoo, and Perplexity are lining up to bid if the DOJ forces a Google sell-off, eyeing a shortcut to AI search dominance.

AWS’ data center slowdown could signal strategy shift, not retreat

Article
Apr 23, 2025

Amid high costs and tariff risks, Amazon’s pause on colocation reflects a move to prioritize flexibility, control, and long-term scalability.

Teens don’t worry about social media’s potential harms, value it for sense of community

Teens don’t worry about social media’s potential harms, value it for sense of community

Article
Apr 22, 2025

Despite mental health concerns and corporate distrust, teens still find value in social platforms—especially for connection, creativity, and emotional support.

Behind the Numbers: TikTok: The Latest on Trump’s Extension and Deal Talks

Audio
Apr 21, 2025

On today’s podcast episode, we discuss why the Trump administration extended TikTok’s sell-by date again, what deals are on the table, and how creators feel about the potential ban at this point. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Analyst Marisa Jones. Listen everywhere and watch on YouTube and Spotify.

Emotional support tops list of genAI use cases, while social media copy declines

Emotional support tops list of genAI use cases, while social media copy declines

Article
Apr 21, 2025

Consumers are using AI for purpose-finding and companionship more than work tasks, pushing brands to think beyond productivity and into emotional, lifestyle-centric experiences

US Digital Ad Spending Benchmarks: Q1 2025​

US Digital Ad Spending Benchmarks: Q1 2025​

Report
Apr 18, 2025

This is the Q1 2025 installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.​

US Search Ad Spending Benchmarks: Q1 2025

US Search Ad Spending Benchmarks: Q1 2025

Report
Apr 18, 2025

This is the Q1 2025 installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.​

Gates vs. Schmidt: Big Tech titans clash on AI’s job takeover timeline

Gates vs. Schmidt: Big Tech titans clash on AI’s job takeover timeline

Article
Apr 16, 2025

Gates thinks we have a decade before AI dominates; Schmidt says we have a year. Either way, AI will still need human intervention to keep it on track.

Google, Anthropic, Microsoft release video features, productivity-enhancing enterprise tools

Article
Apr 16, 2025

Google, Anthropic, and Microsoft unleash tools that automate, integrate, and generate—yet steep prices and security concerns could limit how fast businesses dive in.

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Microsoft scales back infrastructure plans amid economic uncertainty, potential overinvestment

Article
Apr 08, 2025

It cancels a $1 billion US data center plan and pauses other developments as it braces for rising material costs and geopolitical pressures.

Cursor makes ‘vibe coding’ an accessible tool for marketing teams

Article
Apr 07, 2025

The tool turns prompts into deployable software, opening doors for marketers and small teams, but human oversight is still necessary to avoid risky code.

Microsoft updates Copilot with autonomous browsing, customization, and AI podcasts

Article
Apr 07, 2025

Microsoft’s AI assistant now handles bookings, shopping, and podcast creation, aiming to close the gap with ChatGPT by delivering real utility, not just enterprise hype.

A Marketer’s Guide to AI Agents 2025

A Marketer’s Guide to AI Agents 2025

Report
Apr 04, 2025

AI agents are revolutionizing marketing with autonomous capabilities that go far beyond traditional automation. Organizations are implementing AI agents to boost workflow efficiency and prepare for a consumer marketplace increasingly mediated by AI.

As trade war deepens, Big Tech could shift gears to services and subscriptions

As trade war deepens, Big Tech could shift gears to services and subscriptions

Article
Apr 04, 2025

China’s retaliation rattles markets, but Big Tech could offset losses by leaning into AI, services, and subscriptions—if consumers still bite.

Microsoft at 50: Setting up its next act with cloud computing and AI at the core

Article
Apr 04, 2025

With AI revenues soaring and Azure scaling, Microsoft is doubling down on infrastructure to lead tech’s next wave, even as regulators circle.

Meta CTO says Google, Amazon could fall behind in AI race

Article
Mar 31, 2025

Meta’s CTO claims nimbleness trumps incumbency in AI. However, Meta’s AI future still depends on the health of its core ad business.

Gamers open to in-game ads, metaverse experiences

Article
Mar 27, 2025

With physical sales fading and subscription interest rising, smart in-game ads offer consistent revenues without alienating players.

Microsoft 365 Copilot adds deep research tools to boost adoption, use cases

Article
Mar 26, 2025

With Researcher and Analyst, Copilot gets smarter at handling strategy and data—key upgrades as businesses demand more value.

Anthropic adds web search to challenge Google and OpenAI

Anthropic adds web search to challenge Google and OpenAI

Article
Mar 21, 2025

Anthropic’s newest upgrade pits it against Google, Perplexity, and OpenAI—escalating the fight for information dominance.

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