Klarna Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Klarna

Why Klarna users aren’t flocking to its subscription service

Article
Apr 10, 2025

Most consumers aren’t using BNPL frequently enough to make it cost effective

Klarna reportedly postpones IPO amid tariff uncertainty

Article
Apr 04, 2025

Market instability as well as concerns over an economic slowdown as a result of President Trump’s tariffs are making the BNPL player pause its plans

CFPB scraps BNPL rule, creating regulatory uncertainty for providers

CFPB scraps BNPL rule, creating regulatory uncertainty for providers

Article
Mar 28, 2025

This leaves the BNPL industry back at square one in terms of regulation, creating uncertainty for providers

Affirm brings Adyen tie-up to the UK to grow international market share

Article
Mar 21, 2025

The partnership will help Affirm compete with rival Klarna, which already has a large European presence

Klarna wins yet another major partnership with DoorDash tie-up

Klarna wins yet another major partnership with DoorDash tie-up

Article
Mar 20, 2025

Tying up with DoorDash gives the BNPL provider a massive volume opportunity

Klarna snags major Walmart tie-up as it files to go public

Klarna snags major Walmart tie-up as it files to go public

Article
Mar 18, 2025

The partnership will give the BNPL provider a boost and help it better compete against rival Affirm

Zip scores GameStop as it pushes into US market

Zip scores GameStop as it pushes into US market

Article
Mar 04, 2025

The BNPL provider has made strong inroads in the US but faces steep obstacles in growing its market share

Why card-linked installments keep outranking BNPL fintechs

Why card-linked installments keep outranking BNPL fintechs

Article
Feb 28, 2025

They have higher customer satisfaction rates, adding to the competitive pressures

Affirm partners with Stitch Fix, highlighting importance of individual merchant tie-ups

Article
Feb 27, 2025

Despite an industrywide push to grow via nonmerchant partnerships, BNPL players still rely on individual deals to reach large merchants

Sezzle’s market share pales in comparison to competitors, despite Q4 blowout

Sezzle’s market share pales in comparison to competitors, despite Q4 blowout

Article
Feb 27, 2025

The BNPL player’s revenues doubled in Q4 thanks to users’ more frequent purchases

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The State of Payment Methods 2025

The State of Payment Methods 2025

Report
Feb 27, 2025

Consumers are slowly making changes to how they pay at checkout. We look at the top seven payment methods and delve into what’s pushing forward and detracting from their growth.

Mastercard follows Visa with One Credential launch

Mastercard follows Visa with One Credential launch

Article
Feb 20, 2025

Partnering with a major BNPL player like Klarna could help Mastercard catch up to Visa’s head start

US Commerce Media Forecast 2025

US Commerce Media Forecast 2025

Report
Feb 14, 2025

Retail media’s rapid growth has spurred nonretail verticals to harness their first-party data to fuel their own commerce media networks. Retail media spending still dominates the commerce media landscape, but distinct challenger cohorts are finding their footing.

Klarna drives growth ahead of IPO with JPMorgan partnership, crypto push

Article
Feb 11, 2025

These moves can help the company grow ahead of its IPO expected this year

Synchrony’s Apple Pay integration can make it a more attractive co-brand partner

Article
Jan 21, 2025

A rewards integration coming later this year could make Synchrony a more attractive co-brand partner

BNPL providers are approving more loan applications—here’s why

Article
Jan 14, 2025

BNPL providers approved 79% of applications in 2022 thanks to counteroffers for subprime borrowers

Stripe expansion will give Klarna a volume boost ahead of IPO

Article
Jan 14, 2025

The tie-up brings Klarna to more merchants' checkout pages without the need for individual merchant partnerships, helping it save time and money and more quickly ramp up its payments volume

Banking Trends to Watch in 2025

Banking Trends to Watch in 2025

Report
Jan 03, 2025

Reeling from 2024’s challenges, financial institutions must embrace bold strategies in 2025 to future-proof their businesses in a landscape plagued by economic, competitive, and regulatory pressures.

Klarna taps platforms for merchant growth, scoring WooCommerce expansion

Article
Jan 03, 2025

The tie-up will bring the BNPL provider to a bevy of merchants’ checkout pages—whether they like it or not

Sezzle allegations highlight tough BNPL landscape for smaller providers

Article
Jan 03, 2025

Sezzle faces an uphill battle competing against larger players like Affirm and Klarna

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