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Klarna Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Klarna
Why card-linked installments keep outranking BNPL fintechs

Why card-linked installments keep outranking BNPL fintechs

Article
Feb 28, 2025

They have higher customer satisfaction rates, adding to the competitive pressures

Affirm partners with Stitch Fix, highlighting importance of individual merchant tie-ups

Article
Feb 27, 2025

Despite an industrywide push to grow via nonmerchant partnerships, BNPL players still rely on individual deals to reach large merchants

Sezzle’s market share pales in comparison to competitors, despite Q4 blowout

Sezzle’s market share pales in comparison to competitors, despite Q4 blowout

Article
Feb 27, 2025

The BNPL player’s revenues doubled in Q4 thanks to users’ more frequent purchases

The State of Payment Methods 2025

The State of Payment Methods 2025

Report
Feb 27, 2025

Consumers are slowly making changes to how they pay at checkout. We look at the top seven payment methods and delve into what’s pushing forward and detracting from their growth.

Mastercard follows Visa with One Credential launch

Mastercard follows Visa with One Credential launch

Article
Feb 20, 2025

Partnering with a major BNPL player like Klarna could help Mastercard catch up to Visa’s head start

US Commerce Media Forecast 2025

US Commerce Media Forecast 2025

Report
Feb 14, 2025

Retail media’s rapid growth has spurred nonretail verticals to harness their first-party data to fuel their own commerce media networks. Retail media spending still dominates the commerce media landscape, but distinct challenger cohorts are finding their footing.

Klarna drives growth ahead of IPO with JPMorgan partnership, crypto push

Article
Feb 11, 2025

These moves can help the company grow ahead of its IPO expected this year

Synchrony’s Apple Pay integration can make it a more attractive co-brand partner

Article
Jan 21, 2025

A rewards integration coming later this year could make Synchrony a more attractive co-brand partner

BNPL providers are approving more loan applications—here’s why

Article
Jan 14, 2025

BNPL providers approved 79% of applications in 2022 thanks to counteroffers for subprime borrowers

Stripe expansion will give Klarna a volume boost ahead of IPO

Article
Jan 14, 2025

The tie-up brings Klarna to more merchants' checkout pages without the need for individual merchant partnerships, helping it save time and money and more quickly ramp up its payments volume

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Banking Trends to Watch in 2025

Banking Trends to Watch in 2025

Report
Jan 03, 2025

Reeling from 2024’s challenges, financial institutions must embrace bold strategies in 2025 to future-proof their businesses in a landscape plagued by economic, competitive, and regulatory pressures.

Klarna taps platforms for merchant growth, scoring WooCommerce expansion

Article
Jan 03, 2025

The tie-up will bring the BNPL provider to a bevy of merchants’ checkout pages—whether they like it or not

Sezzle allegations highlight tough BNPL landscape for smaller providers

Article
Jan 03, 2025

Sezzle faces an uphill battle competing against larger players like Affirm and Klarna

How Apple changed its payments strategy in 2024

Article
Dec 27, 2024

It opened up its ecosystem and seemingly gave up its grand financial services ambitions. But it’s still a major payments player.

The biggest BNPL developments of 2024

Article
Dec 20, 2024

From a slew of major partnerships to our forecasts for slower user growth, we look at the biggest BNPL trends of 2024—and what they mean for 2025.

How the genAI boom changed payments this year

How the genAI boom changed payments this year

Article
Dec 19, 2024

Companies implemented the tech for hyperpersonalization, AI chatbots, fraud prevention, and other use cases

Brands lean in on AI’s creative and operational uses despite hesitation

Article
Dec 18, 2024

Brands focus on AI as creative ally: The technology's role in fostering innovation and cost savings augments human touch.

Klarna’s eBay partnership can boost its growth as a public company

Article
Dec 12, 2024

The tie-up can bring in a large new stream of payments volume for the BNPL player, boosting growth ahead of going public next year

Apple Pay gets its first real iPhone wallet competitor

Article
Dec 10, 2024

The Vipps wallet in Norway is the first to use Apple’s NFC tech, opening the floodgates for more to deploy the tech.

Payments Trends to Watch in 2025

Payments Trends to Watch in 2025

Report
Dec 10, 2024

Consumer payment method choice will expand in 2025 as real-time “pay by bank,” iPhone NFC access, and digital credentials take center stage. And financial media networks will turn more payment providers into marketers.

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