Klarna Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Klarna
The Next Era of Payments

The Next Era of Payments

Report
Apr 03, 2026

Payments are becoming invisible as digital wallets evolve into commerce orchestration layers. The opportunity is clear, but growth hinges on balancing automation, trust, and control as ambient commerce reshapes how consumers shop and pay.

Card-linked installments consistently outrank fintechs on customer satisfaction

Card-linked installments consistently outrank fintechs on customer satisfaction

Article
Mar 12, 2026

Issuers hold the advantage of existing credit lines and post-purchase flexibility compared to fintechs, but only for existing credit cardholders, per JD Power.

Consumers heavily favor card-linked installments over BNPL plans

Consumers heavily favor card-linked installments over BNPL plans

Article
Mar 06, 2026

Consumers find credit management within card options favorable to fintechs.

Klarna and Affirm adopt Stripe’s agentic payment tokens

Article
Mar 03, 2026

Payment players can only get rewarded in agentic commerce if they’re visible to agents.

Stablecoin Explainer 2026

Stablecoin Explainer 2026

Report
Mar 02, 2026

Stablecoins are moving from crypto rails to mainstream payments infrastructure. Regulatory support and institutional investment are accelerating adoption, but consumer trust gaps, fragmentation, and liquidity risks pose near-term hurdles for digital payments.

Klarna breaks revenue record powered by Klarna Card, interest-bearing loans, and banking performance

Article
Feb 19, 2026

Revenue hit $1.08B, but losses and soft guidance sank shares as credit stress ticked up.

Klarna integrates with Google Pay for UK consumers as BNPL demand grows

Article
Feb 17, 2026

Klarna’s deepening investment in the UK shows EU-forward approach.

US Consumer Payment Method Trends 2026

US Consumer Payment Method Trends 2026

Report
Feb 06, 2026

In 2026, economic uncertainty is quietly reshaping consumer payment behavior, driving shifts across cards, cash, BNPL, and emerging alternatives as households adapt how they manage spending and access liquidity.

Klarna deeps agentic ties with Google, adopts Universal Commerce Protocol

Article
Feb 03, 2026

It’s betting that Google’s protocols will funnel agentic payment volume to its BNPL platform.

Will ChatGPT Become the West’s First Super App?

Will ChatGPT Become the West’s First Super App?

Report
Jan 29, 2026

The AI Platform Is Closer Than Some Rivals, but It Still Faces Barriers

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FAQ on credit cards: Payment networks, generational shifts, and the rise of financial media in 2026

Article
Jan 28, 2026

This FAQ addresses what financial services marketers, strategists, and insights professionals need to know about credit card trends, payment networks, and marketing opportunities in 2026.

FAQ on commerce media: How to capitalize on growth beyond retail

FAQ on commerce media: How to capitalize on growth beyond retail

Article
Jan 27, 2026

This FAQ addresses what commerce media is, how it differs from retail media, and where growth opportunities exist for advertisers in 2026.

Walmart’s OnePay debuts post-purchase BNPL tool with Klarna

Walmart’s OnePay debuts post-purchase BNPL tool with Klarna

Article
Jan 22, 2026

Debit-linked installments mirror credit card tools, widening access for Gen Z and debit-first shoppers.

US Banking Consumer Trust 2026

US Banking Consumer Trust 2026

Report
Jan 20, 2026

Trust in consumer banking varies widely in 2026. Primary banks still anchor core products. But confidence differs by generation, product, and channel, with honesty, transparency, and security shaping how consumers evaluate financial providers.

Klarna EU P2P rollout is a warning shot to Venmo, Zelle

Article
Jan 15, 2026

European users can now send money in-app as Klarna pushes into core banking territory.

JPMorgan Chase will issue the Apple Card

JPMorgan Chase will issue the Apple Card

Article
Jan 08, 2026

JPMorgan buys the $20B portfolio at a discount, inheriting risks but gaining a unique opportunity.

Credit cards are becoming elite products

Credit cards are becoming elite products

Article
Jan 06, 2026

Annual fee revenues tripled as affluent users flock to luxury rewards, reversing a decade-long trend—and fintechs seek to pick up consumers issuers left behind.

BNPL heads into 2026 with strong momentum

BNPL heads into 2026 with strong momentum

Article
Jan 02, 2026

BNPL is cementing itself as a go-to tool for shoppers looking to stretch their dollars.

The biggest AI developments in the payments industry from 2025

The biggest AI developments in the payments industry from 2025

Article
Dec 19, 2025

Artificial intelligence is working its way into every facet of the US economy, and the payments industry is no exception. While the changes to consumers’ payment behavior will be gradual, providers need to act now, according to our 2026 AI in the Payments Customer Life Cycle report. Providers need to overcome critical issues like data fragmentation, but a well executed AI strategy can help providers maintain control over product discovery and streamline checkout.

Klarna enters agentic commerce fray with open standard protocol

Klarna enters agentic commerce fray with open standard protocol

Article
Dec 16, 2025

Klarna launched the Agentic Product Protocol, an open standard that makes products on the internet discoverable and understandable by AI agents, per a press release. All payment providers need to meet consumer demand for AI-powered commerce that allows them to save time and money on shopping. However, to speed up adoption of agent-driven checkout, platforms need to ensure safety and privacy with AI agent transactions: 65.5% of US consumers still have misgivings about agent-led payments, per Omnisend.

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