Klarna Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Klarna
Spotlight: US Buy Now, Pay Later Regulation

Spotlight: US Buy Now, Pay Later Regulation

Report
Feb 28, 2022

BNPL providers should prepare now for potential regulatory changes affecting credit reporting, customer creditworthiness, late fees, and more.

Klarna brings Pay Now and rewards program to new markets to bolster customer loyalty

Article
Feb 23, 2022

The provider brought its rewards program to nine markets to help entice spending and expanded Pay Now’s availability, which gives customers more flexibility.

Payment Channels and Transaction Types

Payment Channels and Transaction Types

Report
Feb 08, 2022

Payments Ecosystem: This year will reveal how providers must adapt to lasting pandemic-driven digitization across payments channels, ranging from in-store retail to B2B ecommerce.

Payment Methods and Funding Mechanisms

Payment Methods and Funding Mechanisms

Report
Feb 08, 2022

Payments Ecosystem: Diminishing analog payment use—as well as the battle for share between entrenched electronic payment methods and emerging challengers—will intensify the battle for customer spending this year.

Smaller banks’ BNPL hesitancy opens door for provider partnerships

Smaller banks’ BNPL hesitancy opens door for provider partnerships

Article
Feb 08, 2022

Smaller banks are cool toward BNPL: A survey finds that most have scant to zero interest in entering buy now, pay later (BNPL). Those that expressed interest want to partner instead of going solo.

BNPL is a promising space for US banks to boost engagement

BNPL is a promising space for US banks to boost engagement

Article
Feb 02, 2022

A PYMNTS survey shows that most users of standalone BNPL services are interested in bank-backed versions—including customers of the biggest standalone players.

2021 holidays could be an inflection point for buy now, pay later usage

2021 holidays could be an inflection point for buy now, pay later usage

Article
Dec 16, 2021

Increasing competition in the realm of point-of-sale installment plans will push existing buy now, pay later firms to diversify their offerings and target consumers beyond the existing core of Gen Z and millennial users.

Klarna’s account-to-account payments bring greater transaction choice and cut costs

Article
Dec 16, 2021

Letting users pay directly from their bank accounts minimizes their reliance on cards, which could mean less volume and revenues for issuers.

Klarna targets desktop online shoppers with rewards-centric browser tool

Article
Dec 10, 2021

The tool makes it easier for desktop shoppers to use Klarna’s service and take advantage of rewards—but it could raise some flags.

Which generation leads BNPL’s forward march?

Which generation leads BNPL’s forward march?

Article
Dec 02, 2021

Usage of buy now, pay later (BNPL) services has soared across generations in the US, especially among Gen Z.

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Holiday shopping: 3 things to know

Article
Dec 01, 2021

See the latest holiday shopping stories from Insider Intelligence

Fewer consumers than ever are spending on the holidays, period

Fewer consumers than ever are spending on the holidays, period

Article
Nov 30, 2021

More US consumers than ever say they aren’t spending on the holidays: The expected rebound in holiday shopping hides the fact that many consumers are keeping their wallets closed, while others are turning to buy now, pay later plans for gifts they can’t afford.

Klarna brings Pay Now to the US ahead of holiday shopping season

Article
Nov 24, 2021

The BNPL giant will also bring the Klarna Card stateside—both payment features are already available in Europe.

US adults aren’t sold on BNPL, even as consumer prices spike

US adults aren’t sold on BNPL, even as consumer prices spike

Article
Nov 05, 2021

Just 7% of US adults are very likely to use buy now, pay later (BNPL) services this holiday season.

US consumers must trust their financial institution before they’ll share their bank credentials

US consumers must trust their financial institution before they’ll share their bank credentials

Article
Nov 04, 2021

Consumers were most comfortable when they felt their financial institution would protect their assets. Incumbents could have an outsized influence over consumers’ adoption of open banking.

Klarna’s super app launch kicks off transformation from payments platform into end-to-end shopping hub

Article
Nov 03, 2021

The app lets users shop at any online retailer, redeem promotions, and access product and budgeting tools—turning Klarna into a one-stop shopping hub.

Engagement surge from NatWest’s message personalization strategy helps it compete with neobanks

Engagement surge from NatWest’s message personalization strategy helps it compete with neobanks

Article
Nov 02, 2021

Strong growth in the key metric for the first nine months of 2021 could foreshadow success in the incumbent bank’s other targeted plays and keep it competitive with neobanks.

Zip anticipates strong holiday season amid BNPL blitz—but with more competition

Article
Nov 01, 2021

Zip’s preholiday shopping event clocked stellar numbers, but diversification and increased credit card use might challenge BNPL growth.

Klarna introduces operational changes in the UK to mitigate BNPL concerns

Article
Oct 19, 2021

Klarna implemented a number of changes to make its UK business more transparent and limit consumer BNPL risks.

Klarna’s new partnership pushes it into B2B buy now, pay later greenfield

Article
Oct 13, 2021

Partnering with Billie lets Klarna’s European merchants offer B2B financing—helping it move early into a growing segment instead of vying for consumers.

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