Klarna Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Klarna

Klarna Plus roll-out proves subscriptions are the newest growth tactic for BNPL

Article
Jan 26, 2024

The subscription service model is growing in popularity across the payments industry as it provides payment transparency for consumers and a steady stream of revenues for providers

Holiday BNPL spending shows BNPL growth drivers at work

Article
Jan 05, 2024

We look at the trends that will sustain that growth into 2024

Two spending trends Mastercard forecasts for 2024

Article
Dec 18, 2023

The network also forecasts a surge in ecommerce returns, per its 2024 economic outlook

Mobile Trends to Watch in 2024

Mobile Trends to Watch in 2024

Report
Dec 13, 2023

Despite a slowdown in smartphone sales, innovations in advertising, commerce, AI, and even device form-factors will drive mcommerce and mobile advertising growth in 2024.

Klarna plans to replace workers with AI to drive profitability

Article
Dec 11, 2023

The company is trying to cut costs as it focuses on profitability ahead of going public

UK Trends to Watch in 2024

UK Trends to Watch in 2024

Report
Dec 11, 2023

As the economy improves in 2024, companies will be able to turn their focus toward technological advancements and upcoming regulations.

BNPL played $940 million role in Cyber Monday success

Article
Nov 29, 2023

Consumers are turning to the payment method to mitigate financial pressures this holiday season, but overextension concerns persist

Affirm notches strong growth and second straight quarter of profitability

Article
Nov 13, 2023

Its growth and cost-cutting measures brought the BNPL fintech its second straight profitable quarter. And it’s projecting full-year profitability for FY 2024

Amazon, Walmart, Google, and Klarna lean into generative AI

Article
Oct 31, 2023

Google said today it is rolling out its Product Studio tool this week, which uses AI to help merchants create and manage product imagery. If that sounds familiar, it’s because Amazon Ads launched something similar last week. But it’s not just Amazon and Google that are leaning harder into generative AI. Walmart is incorporating the technology into search to give shoppers more relevant results, while Klarna is using AI-powered video to expand users’ time spent with the platform.

Why Klarna is making an omnichannel push ahead of the holidays

Article
Oct 18, 2023

Buy now, pay later (BNPL) will play a major role in how consumers shop this holiday season as they seek out budget-friendly ways to pay. To capture a bigger share of holiday sales, BNPL provider Klarna has introduced a new suite of tools to help bridge the digital-physical gap with AI-powered technology and shoppable media.

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Affirm explores subscriptions to boost profitability efforts

Article
Sep 25, 2023

BNPL players are reimagining how consumers access lines of credit—while also seeking elusive profits

As BNPL providers exit European markets, Klarna swoops in

Article
Aug 25, 2023

Strong volume growth and 100 million users prove the BNPL provider’s successful expansion

US Buy Now, Pay Later Forecast 2023

US Buy Now, Pay Later Forecast 2023

Report
Aug 08, 2023

Buy now, pay later (BNPL) payment value will rise 14.8% annually from 2023 through 2027, as BNPL fintech leaders adapt to a maturing market by diversifying product offerings and harnessing demographic trends.

Buy Now, Pay Later, US

CollectionSnapshot
Jul 07, 2023

Klarna, US

CollectionSnapshot
Jul 07, 2023

Klarna keeps looking for non-BNPL features to maintain growth

Article
Jun 16, 2023

It wants to lean on AI to attract users, while new environmental-focused features should strengthen its brand with younger shoppers.

Klarna heaps praise on AI and partnerships as it edges toward profit

Article
May 30, 2023

Klarna hailed AI’s potential, but it needs to consider how the tech can bring benefits that competitors can’t replicate.

Klarna adds credit opt-out feature as UK BNPL debt grows

Article
May 25, 2023

The BNPL provider added a credit opt-out feature to help prevent consumers from going further into debt

Airbnb partners with Stripe and Klarna to bolster payments on platform

Article
May 22, 2023

The travel booking site partnered with Stripe and Klarna to offer BNPL and smoother bank transfers.

Instacart, Klarna, Shopify deepen ties with ChatGPT

Article
Mar 27, 2023

ChatGPT’s latest update could turn it into a shopping engine: Instacart, Klarna, and Shopify are experimenting with offering users personalized recommendations.

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