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Klarna Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Klarna

Affirm notches strong growth and second straight quarter of profitability

Article
Nov 13, 2023

Its growth and cost-cutting measures brought the BNPL fintech its second straight profitable quarter. And it’s projecting full-year profitability for FY 2024

Amazon, Walmart, Google, and Klarna lean into generative AI

Article
Oct 31, 2023

Google said today it is rolling out its Product Studio tool this week, which uses AI to help merchants create and manage product imagery. If that sounds familiar, it’s because Amazon Ads launched something similar last week. But it’s not just Amazon and Google that are leaning harder into generative AI. Walmart is incorporating the technology into search to give shoppers more relevant results, while Klarna is using AI-powered video to expand users’ time spent with the platform.

Why Klarna is making an omnichannel push ahead of the holidays

Article
Oct 18, 2023

Buy now, pay later (BNPL) will play a major role in how consumers shop this holiday season as they seek out budget-friendly ways to pay. To capture a bigger share of holiday sales, BNPL provider Klarna has introduced a new suite of tools to help bridge the digital-physical gap with AI-powered technology and shoppable media.

Affirm explores subscriptions to boost profitability efforts

Article
Sep 25, 2023

BNPL players are reimagining how consumers access lines of credit—while also seeking elusive profits

As BNPL providers exit European markets, Klarna swoops in

Article
Aug 25, 2023

Strong volume growth and 100 million users prove the BNPL provider’s successful expansion

US Buy Now, Pay Later Forecast 2023

US Buy Now, Pay Later Forecast 2023

Report
Aug 08, 2023

Buy now, pay later (BNPL) payment value will rise 14.8% annually from 2023 through 2027, as BNPL fintech leaders adapt to a maturing market by diversifying product offerings and harnessing demographic trends.

Buy Now, Pay Later, US

CollectionSnapshot
Jul 07, 2023

Klarna, US

CollectionSnapshot
Jul 07, 2023

Klarna keeps looking for non-BNPL features to maintain growth

Article
Jun 16, 2023

It wants to lean on AI to attract users, while new environmental-focused features should strengthen its brand with younger shoppers.

Klarna heaps praise on AI and partnerships as it edges toward profit

Article
May 30, 2023

Klarna hailed AI’s potential, but it needs to consider how the tech can bring benefits that competitors can’t replicate.

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Klarna adds credit opt-out feature as UK BNPL debt grows

Article
May 25, 2023

The BNPL provider added a credit opt-out feature to help prevent consumers from going further into debt

Airbnb partners with Stripe and Klarna to bolster payments on platform

Article
May 22, 2023

The travel booking site partnered with Stripe and Klarna to offer BNPL and smoother bank transfers.

Instacart, Klarna, Shopify deepen ties with ChatGPT

Article
Mar 27, 2023

ChatGPT’s latest update could turn it into a shopping engine: Instacart, Klarna, and Shopify are experimenting with offering users personalized recommendations.

Klarna eyes competitive edge through ChatGPT partnership

Klarna eyes competitive edge through ChatGPT partnership

Article
Mar 27, 2023

It partnered with OpenAI on a ChatGPT plugin to offer users personalized shopping recommendations.

5 retail media networks worth watching

Article
Mar 17, 2023

Which networks should brands be paying attention to as they refine their retail media strategy? From the king of them all to the ones that are just catching up, here are five retail media networks to keep an eye on this year.

Klarna and Sezzle highlight Q4 profitability progress following challenging 2022

Article
Mar 01, 2023

Both firms reported slight profit improvements in Q4 following a shift away from a growth-at-all-costs mentality—which is likely to continue into 2023.

Payment Channels and Types of Transactions

Payment Channels and Types of Transactions

Report
Feb 28, 2023

Consumer device and behavior trends are affecting payment providers’ strategies across retail, P2P, B2B, disbursement, and cross-border channels. Here’s what that means for the payments ecosystem.

The Evolving Payments Purchasing Chain

The Evolving Payments Purchasing Chain

Report
Feb 28, 2023

Economic uncertainty and rapid technological innovation are shifting industry dynamics for players across the payments ecosystem, including acquirers and processors, networks, and issuers.

Klarna highlights US achievements—but there’s still room for growth

Klarna highlights US achievements—but there’s still room for growth

Article
Feb 23, 2023

The US is now Klarna’s largest revenue market thanks in part to its app solutions, the Klarna Card, and merchant-facing marketing tools.

Affirm CEO eats his words after mounting losses lead to mass layoffs

Article
Feb 10, 2023

After touting a recession-proof business model, the BNPL firm slashed 19% of its workforce and will restructure to the tune of $39M.

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