Klarna Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Klarna
Klarna eyes competitive edge through ChatGPT partnership

Klarna eyes competitive edge through ChatGPT partnership

Article
Mar 27, 2023

It partnered with OpenAI on a ChatGPT plugin to offer users personalized shopping recommendations.

5 retail media networks worth watching

Article
Mar 17, 2023

Which networks should brands be paying attention to as they refine their retail media strategy? From the king of them all to the ones that are just catching up, here are five retail media networks to keep an eye on this year.

Klarna and Sezzle highlight Q4 profitability progress following challenging 2022

Article
Mar 01, 2023

Both firms reported slight profit improvements in Q4 following a shift away from a growth-at-all-costs mentality—which is likely to continue into 2023.

Payment Channels and Types of Transactions

Payment Channels and Types of Transactions

Report
Feb 28, 2023

Consumer device and behavior trends are affecting payment providers’ strategies across retail, P2P, B2B, disbursement, and cross-border channels. Here’s what that means for the payments ecosystem.

The Evolving Payments Purchasing Chain

The Evolving Payments Purchasing Chain

Report
Feb 28, 2023

Economic uncertainty and rapid technological innovation are shifting industry dynamics for players across the payments ecosystem, including acquirers and processors, networks, and issuers.

Klarna highlights US achievements—but there’s still room for growth

Klarna highlights US achievements—but there’s still room for growth

Article
Feb 23, 2023

The US is now Klarna’s largest revenue market thanks in part to its app solutions, the Klarna Card, and merchant-facing marketing tools.

Affirm CEO eats his words after mounting losses lead to mass layoffs

Article
Feb 10, 2023

After touting a recession-proof business model, the BNPL firm slashed 19% of its workforce and will restructure to the tune of $39M.

Ingenico and Splitit tackle checkout friction to get at in-store BNPL’s untapped potential

Ingenico and Splitit tackle checkout friction to get at in-store BNPL’s untapped potential

Article
Feb 03, 2023

Ingenico and Splitit are focused on cutting customer friction to grow their in-store BNPL presence.

Klarna unveils financial wellness tool to boost engagement and minimize risks

Klarna unveils financial wellness tool to boost engagement and minimize risks

Article
Jan 26, 2023

The feature lets customers view their 2022 spending patterns and suggests ways to improve financial habits in the new year.

Payments Trends to Watch for 2023

Payments Trends to Watch for 2023

Report
Jan 06, 2023

This year will be a litmus test for trying new things. Payments incumbents that embrace change on their own terms will emerge stronger than before.

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Here’s what happened to BNPL in 2022—and what it means for next year

Article
Dec 29, 2022

From tumbling valuations to the arrival of Big Tech firms, we run down the biggest BNPL developments of 2022.

Klarna’s year of diversification, takeovers, and big valuation drops

Article
Dec 22, 2022

The firm completed big down rounds, branched out with new products, and battled intensifying BNPL competition.

Where does Klarna go after its user boom ends?

Where does Klarna go after its user boom ends?

Article
Nov 17, 2022

Some 40 million people will use Klarna in the US next year, marking a 15.6% increase for the buy now, pay later (BNPL) service. Over the coming years, growth will slip into the single digits, a far cry from the 115.0% surge back in 2020.

Klarna brings price comparison tool to more markets to diversify revenues and increase engagement

Klarna brings price comparison tool to more markets to diversify revenues and increase engagement

Article
Nov 15, 2022

It rolled out the solution in the UK and in select Nordic countries, which can help boost sales volume, affiliate revenues, and brand engagement.

Klarna’s product features: strengths and weaknesses by category

Article
Nov 08, 2022

Our research validates that Klarna is at the cutting edge of BNPL innovation, offering 35 of 49 features selected by our analysts based on their ability to differentiate BNPL providers.

Spotlight: Klarna

Spotlight: Klarna

Report
Nov 02, 2022

How do Klarna’s BNPL product features measure up to customer demand? We show how new features can balance these demands against the competing interests of shareholders and regulators.

Spotlight: US Buy Now, Pay Later Forecast 2022

Spotlight: US Buy Now, Pay Later Forecast 2022

Report
Oct 04, 2022

We expect buy now, pay later (BNPL) users and payment value to continue growing in the coming years, despite a perfect storm of rising investor and regulatory scrutiny, increasing competition, and worsening economic conditions.

Banks need a strategy to cash in on $7T embedded finance opportunity

Article
Sep 15, 2022

Embedded-finance-driven business lending is expected to grow sixfold in the next five years.

Spotlight: UK Mobile Payments

Spotlight: UK Mobile Payments

Report
Sep 01, 2022

With UK proximity mobile and peer-to-peer payments stagnating, providers in the market will be forced to focus on ways to resolve pain points, engage top user demographics, and facilitate growth around the margins.

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