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Klarna Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Klarna
Ingenico and Splitit tackle checkout friction to get at in-store BNPL’s untapped potential

Ingenico and Splitit tackle checkout friction to get at in-store BNPL’s untapped potential

Article
Feb 03, 2023

Ingenico and Splitit are focused on cutting customer friction to grow their in-store BNPL presence.

Klarna unveils financial wellness tool to boost engagement and minimize risks

Klarna unveils financial wellness tool to boost engagement and minimize risks

Article
Jan 26, 2023

The feature lets customers view their 2022 spending patterns and suggests ways to improve financial habits in the new year.

Payments Trends to Watch for 2023

Payments Trends to Watch for 2023

Report
Jan 06, 2023

This year will be a litmus test for trying new things. Payments incumbents that embrace change on their own terms will emerge stronger than before.

Here’s what happened to BNPL in 2022—and what it means for next year

Article
Dec 29, 2022

From tumbling valuations to the arrival of Big Tech firms, we run down the biggest BNPL developments of 2022.

Klarna’s year of diversification, takeovers, and big valuation drops

Article
Dec 22, 2022

The firm completed big down rounds, branched out with new products, and battled intensifying BNPL competition.

Where does Klarna go after its user boom ends?

Where does Klarna go after its user boom ends?

Article
Nov 17, 2022

Some 40 million people will use Klarna in the US next year, marking a 15.6% increase for the buy now, pay later (BNPL) service. Over the coming years, growth will slip into the single digits, a far cry from the 115.0% surge back in 2020.

Klarna brings price comparison tool to more markets to diversify revenues and increase engagement

Klarna brings price comparison tool to more markets to diversify revenues and increase engagement

Article
Nov 15, 2022

It rolled out the solution in the UK and in select Nordic countries, which can help boost sales volume, affiliate revenues, and brand engagement.

Klarna’s product features: strengths and weaknesses by category

Article
Nov 08, 2022

Our research validates that Klarna is at the cutting edge of BNPL innovation, offering 35 of 49 features selected by our analysts based on their ability to differentiate BNPL providers.

Spotlight: Klarna

Spotlight: Klarna

Report
Nov 02, 2022

How do Klarna’s BNPL product features measure up to customer demand? We show how new features can balance these demands against the competing interests of shareholders and regulators.

Spotlight: US Buy Now, Pay Later Forecast 2022

Spotlight: US Buy Now, Pay Later Forecast 2022

Report
Oct 04, 2022

We expect buy now, pay later (BNPL) users and payment value to continue growing in the coming years, despite a perfect storm of rising investor and regulatory scrutiny, increasing competition, and worsening economic conditions.

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Banks need a strategy to cash in on $7T embedded finance opportunity

Article
Sep 15, 2022

Embedded-finance-driven business lending is expected to grow sixfold in the next five years.

Spotlight: UK Mobile Payments

Spotlight: UK Mobile Payments

Report
Sep 01, 2022

With UK proximity mobile and peer-to-peer payments stagnating, providers in the market will be forced to focus on ways to resolve pain points, engage top user demographics, and facilitate growth around the margins.

Layoffs and lean times ahead for Europe’s startups amid inflation and energy crisis

Article
Aug 18, 2022

Europe’s startup slaughterhouse: After pandemic-era fattening, inflation, war, and an energy crisis have triggered a pullback in startup investment. Wintertime natural gas supplies and hiring are key indicators to watch.

The Daily: How credit cards are changing, Klarna's value tanks, and Meta ends its digital wallet

Audio
Jul 18, 2022

On today's episode, we discuss why the new Wells Fargo credit card is significant and the short- and long-term challenges of credit card companies. "In Other News," we talk about what to make of the market value free fall of buy now, pay later giant Klarna and why Meta is ending the pilot for Novi, the company's digital wallet. Tune in to the discussion with our analysts David Morris and Jaime Toplin.

Continued decline in fintech funding signals harsher climate for startups

Article
Jul 15, 2022

Global fintech funding dropped by one-third in Q2, new data shows.

BNPL titans look for growth in-store amid increased competitive and economic threats

BNPL titans look for growth in-store amid increased competitive and economic threats

Article
Jul 14, 2022

As the online BNPL space saturates, Afterpay and Klarna are turning to in-store partners to fuel growth.

Gen Z buys into buy now, pay later

Gen Z buys into buy now, pay later

Article
Jul 06, 2022

In the US, 55.1% of Gen Z digital buyers ages 14 and older will use a buy now, pay later (BNPL) service at least once this year. That figure drops to 48.6% for millennial digital buyers and becomes progressively smaller among older generations.

Klarna’s freefalling valuation betrays harrowing H2 ahead for payments firms

Klarna’s freefalling valuation betrays harrowing H2 ahead for payments firms

Article
Jul 05, 2022

Klarna is staring down a potential 85% valuation cut—here’s what fintechs will have to contend with in H2.

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