Klarna Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Klarna

Layoffs and lean times ahead for Europe’s startups amid inflation and energy crisis

Article
Aug 18, 2022

Europe’s startup slaughterhouse: After pandemic-era fattening, inflation, war, and an energy crisis have triggered a pullback in startup investment. Wintertime natural gas supplies and hiring are key indicators to watch.

The Daily: How credit cards are changing, Klarna's value tanks, and Meta ends its digital wallet

Audio
Jul 18, 2022

On today's episode, we discuss why the new Wells Fargo credit card is significant and the short- and long-term challenges of credit card companies. "In Other News," we talk about what to make of the market value free fall of buy now, pay later giant Klarna and why Meta is ending the pilot for Novi, the company's digital wallet. Tune in to the discussion with our analysts David Morris and Jaime Toplin.

Continued decline in fintech funding signals harsher climate for startups

Article
Jul 15, 2022

Global fintech funding dropped by one-third in Q2, new data shows.

BNPL titans look for growth in-store amid increased competitive and economic threats

BNPL titans look for growth in-store amid increased competitive and economic threats

Article
Jul 14, 2022

As the online BNPL space saturates, Afterpay and Klarna are turning to in-store partners to fuel growth.

Gen Z buys into buy now, pay later

Gen Z buys into buy now, pay later

Article
Jul 06, 2022

In the US, 55.1% of Gen Z digital buyers ages 14 and older will use a buy now, pay later (BNPL) service at least once this year. That figure drops to 48.6% for millennial digital buyers and becomes progressively smaller among older generations.

Klarna’s freefalling valuation betrays harrowing H2 ahead for payments firms

Klarna’s freefalling valuation betrays harrowing H2 ahead for payments firms

Article
Jul 05, 2022

Klarna is staring down a potential 85% valuation cut—here’s what fintechs will have to contend with in H2.

The Era of Uncertainty: Buy Now, Pay Later

The Era of Uncertainty: Buy Now, Pay Later

Report
Jun 27, 2022

BNPL providers are in the eye of a perfect storm, as investor and regulatory scrutiny, increasing competition, and the prospect of recession put them at risk. But it’s still early days—and we see foresee a long growth runway. Read on to learn how retailers and providers can navigate the current landscape to their maximum benefit.

Klarna launches loyalty feature to hone in on engagement and sales growth

Klarna launches loyalty feature to hone in on engagement and sales growth

Article
Jun 23, 2022

The solution lets customers store their loyalty cards in the Klarna app, which may help encourage use.

BNPLs could leave shoppers paying more than they signed up for

BNPLs could leave shoppers paying more than they signed up for

Article
Jun 09, 2022

Klarna is the most popular buy now, pay later (BNPL) service in the US, with 34.8 million users ages 14 and older. Afterpay takes the No. 2 spot with 20.0 million, and Affirm comes in third with 14.0 million.

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As banking and tech employees seek new opportunities in fintech, uncertainty lurks

As banking and tech employees seek new opportunities in fintech, uncertainty lurks

Article
Jun 07, 2022

They’re looking for work-life flexibility and better pay. But economic skittishness, dried up funding, and crypto instability point to a rocky future.

Western apps make a new push to become super apps

Western apps make a new push to become super apps

Article
Jun 07, 2022

Super apps in Asia, such as WeChat, Alipay, and mobile messaging app Line, have dominated ecommerce and online services in the region for years. Now, some Western apps are trying to build their own super apps by creating marketplaces next to their core financial, social, or delivery services. Most of these apps use a combination of monetization methods, including commissions and ad serving.

Klarna and Affirm tout new partnerships despite market uncertainty

Klarna and Affirm tout new partnerships despite market uncertainty

Article
Jun 02, 2022

These deals could help both firms sustain business as recession fears, higher competition, and looming BNPL regulation threaten growth.

The Weekly Listen: The promise of CTV ads, Facebook's retirement plan, and Klarna's 'Virtual Shopping'

Audio
May 20, 2022

On today's episode, we discuss whether connected TV (CTV) ads are living up to the hype, what to make of the Twitter deal being put on hold, what Facebook's retirement plan may be, where Big Tech goes from here, the impact of Klarna's new "Virtual Shopping" service, an unpopular opinion about market cap, some stats about American travelers, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Paul Verna and Blake Droesch.

Klarna courts merchants with revamped online shopping experience

Klarna courts merchants with revamped online shopping experience

Article
May 13, 2022

The new offering connects online shoppers with in-store retail associates and can help attract merchants to Klarna.

Super Apps in Banking

Super Apps in Banking

Report
Apr 05, 2022

The super app model is moving to the West and will upend how consumers interact with financial services. Banks must start preparing now to make the changing tide work to their advantage.

Industry Voices: CMOs Look Ahead with Klarna’s David Sandström

Video
Mar 16, 2022

As buy now, pay later becomes a common consumer practice, Klarna has its sights set on expanding its services beyond online commerce. Hear from Klarna’s CMO about how its payment platform has turned into a growth partner for merchants and retailers.

Amazon is changing payments, Visa and Mastercard halt Russia services, and Klarna's losses grow

Amazon is changing payments, Visa and Mastercard halt Russia services, and Klarna's losses grow

Audio
Mar 15, 2022

Hear how Amazon is changing how we think about payments. For "In Other News," we discuss Visa and Mastercard suspending their services in Russia and what Klarna's losses mean for the company. Tune in to the discussion with our analyst David Morris.

Q&A: Klarna looks to change shopping habits of younger generations

Article
Mar 07, 2022

Insider Intelligence spoke with David Sykes, head of Klarna’s North America division.

Klarna reports major gains—and losses—for 2021 as it refines its growth strategy

Article
Mar 01, 2022

Despite losses surging more than 300%, Klarna’s gross merchandise volume grew 42% YoY, and it hit 147 million active consumers.

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