On today's episode, we discuss what to make of all of Twitter's new features, which ones will propel the social giant forward, and how Twitter might jumpstart its US user growth. We then talk about Facebook suspending plans for an Instagram app for children, how much Apple's privacy changes have affected its business, and whether the social media titan is serious about getting into hardware. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

Every quarter, we compile the most important product, commerce, and monetization developments for the major social platforms and explain what they mean for marketers.

Among US retail categories, apparel and accessories has the biggest social media footprint, accounting for 53.3% of all posts and reactions to content, like comments and shares, across Facebook, Instagram, and Twitter in July 2021.

TikTok’s new marketing tools focus on customization and commerce: It’s taking steps to make advertisers feel comfortable on the platform and heavily push social commerce.

Instagram Kids is on pause in the wake of critical reporting from The Wall Street Journal: The move suggests that Facebook hasn’t put in the necessary effort to prove that such an app is useful or important.

Here’s how marketers can navigate Q3 2021’s product, commerce, and monetization changes on Facebook, Instagram, Snapchat, TikTok, and Twitter.

Twitter has leaped ahead of Reddit and Facebook in using crypto to boost engagement—its users can now tip fellow tweeters with Bitcoin.

High-level departures spell more trouble for Facebook: The company’s long-time CTO will step down next year as Facebook addresses a flurry of negative press.

On today's episode, we discuss whether Facebook has reached a turning point, how people now feel about digital ads, if the world is ready for eSports endorsers or finance influencers (aka finfluencers), the pandemic pet boom, what we keep learning about customers' needs, how to make sure you treat in-office and remote workers fairly, a town with free alcohol, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Blake Droesch, and senior analyst at Insider Intelligence Jasmine Enberg.

YouTube is the most popular platform for non-TV video content in the US, with 65% of the country’s short-form video viewers using the service to watch user-generated content, video game livestreams, and the like.

Advertisers aren't confident that their digital ads are working: A shift to digital channels in 2020 coincided with changes to tracking and privacy that have shaken advertiser faith.

Nearly 10 years after the failed Google Glass launch, Facebook and other device makers are trying, once again, to make smart glasses mainstream.

On today's episode, we discuss Facebook's new Ray-Ban smart glasses, whether time spent on TikTok actually surpassed YouTube, what branded gaming on Roblox looks like, how to get noticed as a marketer, whether selling Super Bowl ads early is a good move, how to make friends while working from home, how two people reversed climate change in their hometown, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.

Instagram knows it has ill effects on some teen users: This presents TikTok with an opportunity to pitch itself as a safer platform for content creators.

Facebook is challenged by iOS ad measurement problems: As it reinvents how it measures ad effectiveness, the platform could see some ad dollars shift elsewhere.

Read Insider Intelligence's recent stories.

On today's episode, we discuss whether TikTok is actually a top choice for social advertisers, how it compares with other ad channels, and what to make of the companies current shopping efforts. We then talk about Facebook's "meaningful pivot" around its ad business, the latest Federal Trade Commission suit against the social giant, and whether Reels on the blue app has potential. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.

On today's episode, we discuss when we might see a digital "Govcoin," why it matters, and what Amazon, Facebook, and AMC are up to in the world of cryptocurrency. Tune in to the discussion with eMarketer research analyst Grace Broadbent and financial technology analyst at Insider Intelligence Victor Chatenay.