Meta's new genAI tools speed production and improve performance, but consumer trust still challenges payoff.

Consumers turn to search engines first for answers to health-related questions, even as social, video, and AI tools gain ground. Meanwhile, streaming TV is reshaping healthcare ad reach. Digital drives health-related action—but trust gaps shadow every channel.

Meta is courting TikTok and YouTube stars for Facebook, but weak discovery may limit marketer upside.

Meta's “Sponsored” label becomes “Ad,” a subtler tag that may lift engagement—and invite new scrutiny.

As brands incorporate creators and influencers into more of their marketing and advertising strategies, they are fueling the growth of the creator economy, while making it more competitive and complex.

YouTube tops global media with $62 billion in revenues and over $40 billion in ads, putting it ahead of Disney and legacy TV combined.

LinkedIn tops B2B campaign results, posting 121% ROAS—outpacing Google and Meta and capturing 41% of paid social budgets.

Uneven engagement and time spent on social platforms forces marketers to rethink scale-first social campaigns.

The Senate is tightening teen ad targeting; the House will vote on a bill that bars behavior-based ads for under-17s, pushing brands toward contextual plays.

US adults will spend slightly more time on social networks this year, but social’s share of digital media time is slipping as streaming video surges.

Share of voice reshuffle favors performance as food and beverage brands retreat from TikTok and YouTube, betting on Meta’s scale and attribution edge.

Our exclusive survey data examines the path to purchase across six markets in Latin America as digital marketplaces, social commerce, and AI reshape shopping behavior.

Meta is targeting retail media budgets with product set optimization and insights to bring SKU precision and challenge onsite networks.

After Libra/Diem’s failure to launch, the firm returns again to crypto with regulatory clarity.

Videos backed by thin evidence rack up views on YouTube, raising stakes for stricter creator guidelines.

Reddit has surged in recent years, fueled in part by Google search referrals. But the platform’s unique attributes mean marketers must take a more bespoke, labor-intensive approach.

TikTok’s engagement gap with Instagram and Facebook is widening, but volatile reach means brands must turn spikes into lasting customer ties.

Teens live on their phones, bouncing between short-form video, gaming, shopping, and AI. As social feeds become storefronts and AI doubles as a tool and companion, brands must rethink how they earn attention—and trust—in teen digital life.

Healthcare and pharma marketers should ramp up social listening and host expert Ask Me Anything sessions to drive engagement without feeling intrusive.