Snapchat courts creators: A new study touts deeper fan ties and longer ad views, but influencer spending still trails rivals by billions.

This is the latest installment of our “UK Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.​

YouTube courts brands with TV-style creators: Upfront pitch pairs stars and CTV scale as linear TV time slips.

Global ad spending is accelerating again, despite geopolitical shocks. Digital is tightening its grip, even as traditional media gets a temporary boost from major events. The sources of growth are shifting across regions—and among platforms.

Fake health ads are flooding Facebook, meaning marketers must help consumers spot red flags like fake urgency, bogus logos, and so-called miracle cures.

A rebound year is taking shape in Canada’s ad market. Growth is shifting toward CTV, retail media, and social. But tighter budgets and economic pressure are forcing advertisers to rethink channel mix and performance priorities.

Ad spending will surge in 2026 as AI-driven gains and a packed events calendar offset mounting economic strain. Social will lead the way as Meta overtakes Google in net revenues and the wider ad industry closes in on the half-trillion-dollar milestone.

Online ads near $1.5 trillion as social outpaces all channels and Meta proves its scale.

Younger consumers respond to GLP-1 ads, but increasing ad spend risks fatigue, making sharper creative and more point-of-care marketing increasingly important.

A recent Pfizer warning shows that regulators are leaning into policing Facebook ads as closely as TV commercials.

Digital media dominates daily consumption, but legacy formats still hold key moments. As streaming, audio, and social media surge, advertisers face a fragmented landscape where attention is growing—but harder to capture.

Only 7% of consumers rate social health information as highly accurate, raising the stakes for healthcare and pharma marketing content credibility.

Sports content is one of the last bastions of live, appointment viewing. Key data shows who’s watching, which platforms they use, and how they engage with content between events.

Australia's social media ban is struggling to take hold as users easily circumvent restrictions.

Healthcare and pharma brands must adapt digital marketing for the AI search era, make CTV actionable for older viewers, and align social strategies with how consumers discover health content.

Meta's new genAI tools speed production and improve performance, but consumer trust still challenges payoff.

Consumers turn to search engines first for answers to health-related questions, even as social, video, and AI tools gain ground. Meanwhile, streaming TV is reshaping healthcare ad reach. Digital drives health-related action—but trust gaps shadow every channel.

Meta is courting TikTok and YouTube stars for Facebook, but weak discovery may limit marketer upside.