UK advertisers aren’t just chasing attention, they’re looking for measurable outcomes. Some channels thus attract oversized ad investments, while others remain undervalued. That’s not to say spending is perfectly aligned with time spent with media.

70% of US social buyers have made a purchase on TikTok in the past 12 months, more than on any other social platform, according to an April survey from Bazaarvoice and EMARKETER.

Spending on social remains very strong, thanks largely to automation tools. And with social video continuing to pull in ad dollars, the platforms make a push for live video.

TikTok advertising works differently than the platforms it competes with: its impact builds slowly, peaks late, and persists after campaigns end. Combined with TikTok Shop's commerce engine and new event-driven surfaces, the platform rewards advertisers who plan for demand-building rather than instant conversion. This FAQ covers TikTok's ad effectiveness evidence, the ownership-transition trust question, and how to buy the platform well in 2026.

New Mexico’s $942M order tests whether courts can require product changes alongside financial penalties.

Classroom cell phone bans are spreading fast, reshaping how teens use social media and when advertisers can reach them. The trend is shrinking opportunities to engage young audiences.

On today's podcast episode, we discuss the biggest gaps between where Americans spend their time and where advertisers spend their money. We explore the disconnect in social media, the imbalance in subscription OTT, and why digital audio continues to be a dark horse. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Senior Director of Forecasting Oscar Orozco. Listen wherever you get your podcasts, or watch on YouTube, Spotify, or Apple Podcasts.

Meta misses on EPS and cash flow: Marketers should expect more AI ad tools as the company tries to justify heavier spending.

Social networks still command attention, but time spent growth is slowing. As video reaches its limits and scrutiny intensifies on multiple fronts, platforms are chasing new ways to keep users engaged.

AI health scam ads are fooling vulnerable patients, making consumer education with trusted healthcare creators a growing imperative for credible health brands.

TikTok is back on a growth path in Canada as advertiser confidence returns. But potential of new youth safety rules could limit audience growth, even as ad and commerce opportunities expand.

In today’s podcast episode, we discuss what would happen if the EU banned infinite scroll, whether Facebook can become cool again, and whether OpenAI could actually generate $100 billion in advertising revenue by 2030. Join Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, and Principal Analysts Nate Elliott and Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

Advertisers are pouring money into channels that don’t match where consumers spend their time. This report reveals the biggest gaps across media, devices, and platforms—and where missed opportunities may lie.

YouTube has evolved into a sprawling advertising ecosystem that spans premium video, social, commerce, and AI. Its scale creates new opportunities, but marketers must navigate growing complexity to unlock better business outcomes.

YouTube ad growth slows: Video budgets are spreading across more platforms, making YouTube one part of a broader media strategy.

EU regulators challenge Meta’s app designs: Meta may have to redesign “addictive” social media features, testing ad performance and platform mechanics.

TikTok’s influence across Western Europe keeps expanding, but its biggest opportunities vary by market. This report explores where user growth, advertising, and social commerce are accelerating.

Meta lawsuits could alter digital advertising: Four states seek $1.4 trillion from Meta—nearly its market cap—in a case that could prompt marketers to diversify ad spend.

Facebook explores reach metrics: Meta is testing post view counts to help brands assess organic exposure beyond likes and comments.

Italy’s digital economy continues to expand as advertising investment grows and consumers spend more time across social, streaming, and connected media environments.