YouTube is one of the 10 largest ad revenue generators in the world, but its share has been slipping
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YouTube’s unmatched global reach now comes with tradeoffs. Audience growth is slowing, and ad share is under pressure as competition intensifies. Where are YouTube’s viewers now, and what is the outlook going forward?
Key Question: What are YouTube’s viewer numbers worldwide and country by country—and how much will it bring in from ad revenues?
Key Stat: In 2026, nearly 1.18 billion of YouTube’s 2.77 billion viewers will reside in Asia-Pacific—42.6% of the total—despite the platform being inaccessible to China’s over 1 billion digital video viewers.
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