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Worldwide YouTube Forecast Overview 2026

2.77 Billion Viewers and Over $45 Billion in Ad Revenues for the World’s Largest Media Platform

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About This Report
YouTube reaches more people than any other media platform in history. But saturation, slower growth, and rising competition are reshaping its future.
Table of Contents

YouTube’s unmatched global reach now comes with tradeoffs. Audience growth is slowing, and ad share is under pressure as competition intensifies. Where are YouTube’s viewers now, and what is the outlook going forward?

Key Question: What are YouTube’s viewer numbers worldwide and country by country—and how much will it bring in from ad revenues?

Key Stat: In 2026, nearly 1.18 billion of YouTube’s 2.77 billion viewers will reside in Asia-Pacific—42.6% of the total—despite the platform being inaccessible to China’s over 1 billion digital video viewers.

authors

Ethan Cramer-Flood

Contributors

Oscar Bruce Jr.
Director, Forecasting
Bill Fisher
Sol Ipuche
Penelope Lin
Director, Data Visualization
Natalia Ramirez
Chuck Rawlings
Senior Researcher
Naomi Rebuelta
Copy Editor
Lara Robla Vila
Andrew Spink
Senior Forecasting Analyst
Matt Torpey
Senior Chart Editor
Emman Velasco
Chart Editor
Jherr Daven Velasco
Researcher
Yoram Wurmser
Principal Analyst

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