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Facebook Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Facebook
How Canada’s AI Research Hubs Lured Facebook, Google and Samsung North

How Canada’s AI Research Hubs Lured Facebook, Google and Samsung North

Article
Oct 10, 2018

Google’s executive chairman Eric Schmidt tweeted last fall that Canada “quadrupled down” on AI with a smart mix of four key elements: government, universities, large companies and startups.

Artificial Intelligence Incubators

Artificial Intelligence Incubators

Report
Oct 09, 2018

Canada’s AI scene is hot and centers around a few key cities that are home to universities, startups and large enterprises determined to change digital marketing for the better.

Video Swells to 25% of US Digital Ad Spending

Video Swells to 25% of US Digital Ad Spending

Article
Oct 09, 2018

This year will mark a milestone for digital video advertising in the US, according to eMarketer’s latest ad spending forecast. In 2018, video will grow nearly 30% to $27.82 billion. That means video ad spending will make up 25% of US digital ad spending.

The Weekly Listen: Facebook's Security Breach, Amazon Increases Minimum Wage, and a Presidential Alert

Article
Oct 07, 2018

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, some of the topics we’re talking about include a security breach at Facebook that exposed roughly 50 million accounts and how Amazon has increased its minimum wage to $15 an hour.

What Are Snapchat and Twitter Doing to Stand Out?

What Are Snapchat and Twitter Doing to Stand Out?

Article
Oct 04, 2018

Snapchat and Twitter are very different properties, but they have one thing in common: Both remain in the shadow of Facebook and Instagram.

In the UK, Advertisers Will Spend More on Mobile than Traditional

Article
Oct 03, 2018

In the latest episode of "Behind the Numbers," eMarketer's Bill Fisher and Showmik Podder discuss the current state of advertising spending in the UK.

Snapchat and Twitter 2018

Snapchat and Twitter 2018

Report
Oct 03, 2018

Usage and ad revenues have taken hits in recent months, but both companies are moving forward with new ad products—and they offer unique features that are causing some marketers to give them a second look.

eMarketer Unveils Pinterest Ad Revenue Forecast

Article
Oct 01, 2018

eMarketer expects the social network to generate more than $500 million in US ad revenues this year, a 43.8% change from last year.

Social Networks' Video Ad Revenues Balloon

Social Networks' Video Ad Revenues Balloon

Article
Sep 28, 2018

US social network video ad revenues will grow sharply over the next several years, reaching $11.69 billion by 2020, according to eMarketer's new estimates. And one company in particular will win the lion's share: Facebook.

Q3 2018 Digital Video Trends

Q3 2018 Digital Video Trends

Report
Sep 27, 2018

Video monetization is strong across advertising and consumer-supported platforms, signaling overall health in the market. As new digital platforms emerge and existing ones solidify their positions, viewing continues to veer away from linear TV and toward digitally connected screens of all sizes and types.

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Visual Search 2018

Visual Search 2018

Report
Sep 26, 2018

Visual search is evolving rapidly from a niche tool to a more broadly offered and used tool for finding information. This report looks at how consumers use visual search and how marketers should utilize it.

Social Network Users in Latin America 2018

Social Network Users in Latin America 2018

Report
Sep 25, 2018

Instagram is quickly gaining users in Latin America. eMarketer estimates that the number of users more than doubled between 2015 and 2018, from 54.9 million to 125.9 million.

When News Meets Social

Article
Sep 25, 2018

In the latest episode of eMarketer's "Behind the Numbers" podcast, we dig into a variety of data about news consumption on social properties. How many people get their news on social? And do they trust it?

Facebook Messenger Ads: Are They Worth It?

Facebook Messenger Ads: Are They Worth It?

Article
Sep 20, 2018

Display ads in Messenger's inbox can help brands reach eyeballs, but advertisers should be careful not to overstep their bounds.

Amazon Is Now the No. 3 Digital Ad Platform in the US

Amazon Is Now the No. 3 Digital Ad Platform in the US

Article
Sep 19, 2018

US digital ad revenues at Amazon will more than double this year, eMarketer estimates, moving it up the ranks past Oath and Microsoft to take the No. 3 position behind Facebook and Google.

How Much Are Marketers Spending on Social Video Advertising?

Article
Sep 19, 2018

Video ad spending on social properties is growing rapidly. In the latest episode of eMarketer's "Behind the Numbers," we break out highlights of our new forecast for social video ad spending, and dig into the growth drivers.

Messaging Apps and Marketing 2018

Messaging Apps and Marketing 2018

Report
Sep 19, 2018

With the number of US mobile messaging app users on the rise, these chat apps are an emerging marketing channel. This report explains what marketers need to know about using Facebook Messenger, WhatsApp and the new texting standard RCS.

Amazon Advertising 2018

Amazon Advertising 2018

Report
Sep 18, 2018

Amazon will become the No. 3 digital ad seller in the US this year, according to our estimates, with $4.61 billion in ad revenues, or 4.1% of the digital advertising market.

Social Media Doesn't Set the Mood for Shopping

Social Media Doesn't Set the Mood for Shopping

Article
Sep 18, 2018

When the first wave of social commerce arrived—mostly reproducing ecommerce catalogs on Facebook—critics predicted it would fail because users didn't want to shop where they socialized. More than half a decade later, most social media users still don't turn to social platforms to make direct buys. Now it's all about influence, social ads and a multi-channel path to purchase.

The Three Top Digital Ad Platforms

Article
Sep 17, 2018

In today's episode of "Behind the Numbers," we're talking about the "Big Three"—the largest digital ad platforms. We dig into their revenue streams and discuss how their businesses are changing, and why.

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