How will advertising on Facebook evolve at a time when regulators are circling, advertisers are getting restless and consumer attitudes are sliding? This report, informed by extensive conversations with dozens of brand and agency executives, details our expectations over the next 24 months.

In the wake of last year’s Cambridge Analytica scandal, several companies decided to take a stand against Facebook by suspending their advertising on the platform. Perhaps the most vocal detractor was the Mozilla Corporation, which pulled its seven-figure budget and pledged not to advertise on Facebook until the tech giant made significant changes to the way it handled consumer privacy.

Consumer privacy concerns affect marketing practices and will continue to alter the digital advertising landscape. Here’s what digital marketers and their companies need to know.

Instagram's new Explore page ads will bring more opportunities for marketers—but they also raise concerns about the limit of organic reach, which some claim has already happened in the Instagram feed. Savvy marketers have established best practices to get their content featured on Explore, but when ads are introduced, it could become more challenging to appear there organically.

After a year of rumors, Facebook confirmed its plans to create a financial system based off a new cryptocurrency called Libra. While the company derives a majority of its revenues from advertising, it’s clear that it’s been trying to diversify its income, and this new digital currency—along with its new digital wallet feature Calibra—is the next step in executing this strategy.

Mary Meeker, “queen of the internet” and venture capitalist at Bond Capital, released her highly anticipated annual “Internet Trends Report” and touched on everything from digital media usage in the US to consumer confidence in China in the 333-slide presentation she gave at the Recode Code Conference earlier this month.

We forecast that US retail ecommerce sales of health, personal care and beauty products will surpass $53 billion this year, up 18.6% from 2018, making it the second-fastest growing category among those we track—slightly slower than food and beverage.

US advertisers are committing more dollars upfront for linear TV and digital video, however the percentage of digital video ads being sold programmatically continues to increase.

Instagram has introduced a branded content feature that will soon bring sponsored influencer posts to your newsfeed—even if you don't follow their account.

After initially struggling to gain traction, social commerce has finally begun to materialize as platforms, including Instagram and Pinterest, fill the need for discovery in the digital shopping environment.

Facebook users are spending less time on the social platform, and that is leading to a reduction in overall time spent with social networks in the US. Time spent on social networks declined by 1 minute last year, a stark difference from the cumulative 13-minute gain in 2016 and 2017.

Social commerce is on the rise as visual platforms like Pinterest and Instagram fill a need for product discovery. By developing an effective social commerce strategy, brands and retailers can drive awareness, affinity, consideration and conversion.

The majority of social commerce in the US takes place on Pinterest, Instagram and Facebook, though Snapchat is also part of the mix.

As media time reaches a saturation point, consumers in Canada are showing a decided taste for the immediacy of digital.

Traditional and digital channels are driving media consumption in parallel in India, unlike Western countries where time spent with traditional media is shrinking.

Smartphones are the primary internet access device for consumers in South Korea, and mobile internet activities will continue to drive gains in both digital and total time spent as time spent with most traditional media channels declines.

The reports in this collection look at time spent with media in the US, Canada, the UK, France, Germany, China, Japan, South Korea and India. Two other reports take a close look at time spent with mobile and social in the US.

UK adults have reached peak media consumption, spending an average of 9 hours, 38 minutes each day with media. Time spent is shifting to digital channels, particularly to smartphones.