Digital will account for 50.1% of total media ad spending in 2019, reaching the halfway mark for the first time.

More than 35 million Americans are enhancing their social media experiences with augmented reality (AR), according to our estimates. In today’s “eMarketer Daily Forecast,” forecasting analyst Showmik Podder provides a quick look at AR usage among US social network users. Tune in.

In the latest episode of "Behind the Numbers," eMarketer principal analyst Nicole Perrin discusses Mark Zuckerberg's recent op-ed in The Washington Post, in which he calls for new internet regulations.

Our ad spending forecast for Canada shows a slim majority of ad dollars funneling to digital, fueled by the duopoly’s massive impact on the local market.

Ad spending on digital platforms in Germany will jump nearly 10% in 2019, to €7.28 billion ($8.59 billion). Increased outlays on social media, video and especially mobile advertising are the main market drivers.

In 2019, digital will account for 50.1% of total media ad spending worldwide thanks to strong growth from major digital ad sellers like Google, Facebook, Alibaba and Amazon. Traditional channels will remain important, however, as advertisers begin to think more holistically about their advertising and marketing budgets.

Data-sharing scandals and public outcry keep driving Facebook to change its ad targeting features. Here’s a list the ways Facebook has changed how ads can be targeted on its platform.

Advertisers continue to spend on digital formats in the UK, to the detriment of some traditional channels. Brexit is accentuating this trend, with the Google-Facebook duopoly proving to be the biggest winner.

This year will be the first time that digital ad spending will account for more than 50% of the total US ad market. The majority of digital ad investments will still go to Google and Facebook, but Amazon is gaining ground.

Not only will Google and Facebook continue to dominate in the UK, but their combined share of the digital ad market will also continue to rise. This year, it will reach 63.3%, up from 62.7% last year, according to eMarketer’s latest UK digital advertising forecast.

Facebook and Google may be under pressure from media, governments and the public, but based on our latest estimates, advertisers don’t appear to be uncomfortable with the digital duopoly—at least, not enough to stop spending there.

US native ad spending continues to grow robustly, reaching nearly $44 billion this year. By the end of 2020, almost two-thirds of US display spending will be on native units.

Social commerce only drives a fraction of ecommerce sales, but it's picking up speed. Between 2016 and 2018, social networks as a last-touch channel have doubled in visit share to US retail sites, according to Q3 2018 data from Adobe.

Social video ad spending in the US will reach $14.89 billion in 2021, growing 44% from 2019, according to our latest forecast. It will then account for 30.4% of total video ad spending.

In the latest edition of "Behind the Numbers," we sit down for a conversation with Facebook's Martin Gilliard to discuss innovation at the nexus of commerce and marketing.

Influencer marketing is growing around the world, and a significant amount of activity is migrating to Instagram Stories. However, fraud is also growing, and that threatens the authenticity of influencer marketing.

The New York Department of Financial Services has launched an investigation into Facebook’s reported collection of data from third-party apps. According to The Wall Street Journal, the social media platform has been using partnerships with third-party apps to collect personal information on both Facebook and non-Facebook users.

In today's episode of "Behind the Numbers," we're talking about the scandal that wouldn't die: Cambridge Analytica. Why does it still haunt Facebook and what might come next?

This year will mark a major milestone in the world of advertising. For the first time, digital ad spending in the US will exceed traditional ad spending, according to eMarketer’s latest forecast. By 2023, digital will surpass two-thirds of total media spending.

Maturing direct-to-consumer brands struggling to scale social channels find a cost-effective solution in TV ads.