Social commerce is on the rise as visual platforms like Pinterest and Instagram fill a need for product discovery. By developing an effective social commerce strategy, brands and retailers can drive awareness, affinity, consideration and conversion.

The majority of social commerce in the US takes place on Pinterest, Instagram and Facebook, though Snapchat is also part of the mix.

As media time reaches a saturation point, consumers in Canada are showing a decided taste for the immediacy of digital.

Traditional and digital channels are driving media consumption in parallel in India, unlike Western countries where time spent with traditional media is shrinking.

Smartphones are the primary internet access device for consumers in South Korea, and mobile internet activities will continue to drive gains in both digital and total time spent as time spent with most traditional media channels declines.

The reports in this collection look at time spent with media in the US, Canada, the UK, France, Germany, China, Japan, South Korea and India. Two other reports take a close look at time spent with mobile and social in the US.

UK adults have reached peak media consumption, spending an average of 9 hours, 38 minutes each day with media. Time spent is shifting to digital channels, particularly to smartphones.

Time spent with media by US adults has nearly stopped growing as the gains in digital usage do little more than offset the declines in time spent with TV and other old media.

After years of steady increases, time spent on social media by US social network users fell last year. Those figures will flatten as the intensity of Facebook usage starts to moderate and activities such as digital video and video games draw more time and attention.

Facebook’s move last year to discourage passive consumption of content, especially videos, has impacted engagement. Average daily time spent on the platform by US adult users fell by 3 minutes in 2018. And that time will remain unchanged this year, per the latest eMarketer forecast on US time spent with media. In fact, we have reduced our forecast for Facebook compared with the previous figures released in Q3 2018.

Facebook’s annual f8 conference is aimed at developers, but it included a range of announcements that will impact marketers as well. In this report, we go beyond the news and unpack what those announcements mean.

Social media principal analyst Debra Aho Williamson discusses Facebook co-founder Chris Hughes’ recent op-ed on breaking up the company he helped create with Mark Zuckerberg. What is Hughes proposing? Just how powerful is Facebook? And what should the government’s role be in regulating it?

eMarketer senior forecasting director Monica Peart unpacks our latest time spent numbers for Facebook and the factors influencing the shift. Watch now.

Direct-to-consumer (D2C) brands have traditionally relied on Facebook for cost-effective, performance-based marketing. But with climbing rates and uncertainty surrounding the roll back of Facebook’s ad-targeting features, D2C marketers have started diversifying their advertising strategy.

In today's "eMarketer Daily Forecast" video, senior forecasting analyst Chris Bendtsen breaks down the impact of Brexit on the Google-Facebook duopoly. Watch now.

According to an April 2019 survey of global consumers from mobile video ad network AdColony, three in five respondents said they encounter offensive content on Facebook, and about half that figure noted the same was true of YouTube. Inappropriate content appearing on Google, in mobile games, or on platforms like Instagram and Snapchat was less likely, but still apparent.

In today's "eMarketer Daily Forecast" video, senior forecasting analyst Chris Bendtsen identifies the major global digital ad sellers, and why others are struggling to compete. Watch now.

Facebook’s Cambridge Analytica scandal changed the way Americans think about online privacy. And it should come as no surprise that many have grown wary over the mishandling of personal information.

As a last-touch channel, social networks have doubled in visit share to US retail sites in the past two years. And the overwhelming majority of social referrals come from smartphones, according to Q1 2019 data from Adobe Digital Insights.

Fewer people in the US are accessing social networking sites via computers, with the majority of users now exclusively on mobile devices. We forecast that 51.7% of US social network users will be mobile-only in 2019.