In this year’s Key Digital Trends report, we identify what changes are coming to the digital media and technology landscape in 2020 and why they matter to marketers.

Advertisers are making significant investments in connected TV as the TV landscape becomes more fragmented.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Smartly.io's Alex Walkowski, senior customer success manager, and Andreas Stenman, head of ecommerce and disruptor brands. They broke down three powerful Facebook Advertising insights for a successful 2020.

Advertisers are embracing the popularity of connected TV by allocating more money to streaming platforms.

Programmatic transactions for digital display account for 86.4% of the market in Canada this year, even though global privacy reform and device tracking protections are making it more challenging to execute.

eMarketer forecasting analyst Rini Mukhopadhyay shares our usage numbers for WhatsApp in Brazil and what’s behind its successful adoption.

Programmatic buys will account for 86.0% of spending on digital display ads in France this year, or €1.69 billion ($1.99 billion). Double-digit annual growth will boost spending to €2.29 billion ($2.70 billion) in 2021.

This report collection explores programmatic digital display ad spending through 2021 across Canada, China, France, Germany, the UK and the US. Reports include breakdowns by device, transaction type and more, and explore the factors driving investment.

Programmatic ad spending will account for 90.0% of total UK digital display ad spend this year, or £5.81 billion ($7.75 billion). Of that proportion, programmatic direct will make up 65.5%, with social media spend underpinning that figure.

Programmatic advertising will account for 83.5% of all US digital display ad dollars, or $57.30 billion, this year. Growth in social, connected TV and over-the-top (OTT) advertising will drive programmatic display to almost $80 billion by 2021.

eMarketer global director of public relations Douglas Clark explores our usage estimates for Facebook Messenger and its popularity in Brazil, Mexico and Argentina.

As more games hit the market, it becomes harder for publishers to get noticed, which has made proactive user acquisition strategies more important. That’s true of casual games, which have found a huge following on mobile, and more complex games that have found ways to integrate advertising that doesn’t detract from gameplay.

Mobile video viewing habits are evolving, and along with that comes a variety of opportunities for creators and publishers to monetize their content—and, in turn, for marketers and advertisers to reach audiences.

We look at how digital tools like smartphones and social media fit into (or distort) the lives of teens, who are the core of Gen Z.

This is the first installment in an ongoing series of monthly updates on the major social media platforms. The goal of each update is to provide a summary of key developments and what they mean for marketers.

Last month, Facebook CEO Mark Zuckerberg sat through a congressional hearing over the company’s Libra cryptocurrency efforts, Instagram launched a standalone messaging app for users, and Twitter banned political advertising on its platform—and that was just a tiny portion of what made the news.

Larger retailers are beginning to act more like digital media companies by leveraging their web traffic and first-party customer data into ad businesses.

The digital duopoly of Facebook and Google is holding strong, according to our latest forecast for US digital ad spending. We estimate the two companies will increase their slice of the pie this year, dipping slightly in 2020, and pick up share once again in 2021.

eMarketer principal analyst Andrew Lipsman joins the show to argue that Facebook’s decision to continue allowing politicians to lie in paid placements is a mistake, and to talk about Twitter’s very different new policy. We also catch up on earnings reports from major US digital ad sellers.