YouTube has evolved into a sprawling advertising ecosystem that spans premium video, social, commerce, and AI. Its scale creates new opportunities, but marketers must navigate growing complexity to unlock better business outcomes.

YouTube ad growth slows: Video budgets are spreading across more platforms, making YouTube one part of a broader media strategy.

EU regulators challenge Meta’s app designs: Meta may have to redesign “addictive” social media features, testing ad performance and platform mechanics.

TikTok’s influence across Western Europe keeps expanding, but its biggest opportunities vary by market. This report explores where user growth, advertising, and social commerce are accelerating.

Meta lawsuits could alter digital advertising: Four states seek $1.4 trillion from Meta—nearly its market cap—in a case that could prompt marketers to diversify ad spend.

Facebook explores reach metrics: Meta is testing post view counts to help brands assess organic exposure beyond likes and comments.

Italy’s digital economy continues to expand as advertising investment grows and consumers spend more time across social, streaming, and connected media environments.

This FAQ covers how much consumers spend on subscriptions, where fatigue is emerging, and how brands keep recurring revenue durable.

The same social media video behaviors that shape other purchases are influencing their health and wellness choices.

Media consumption is climbing again after years of slower growth, thanks partly to genAI. New forecasts reveal how AI, streaming video, live sports, and converged TV are reshaping how US adults spend their time—and driving more screen time in the process.

Meta’s spotlights AI at Cannes: The company is leveraging its scale to advance automated ads, but marketers still need strong creative and clear guardrails.

Digital commerce platforms' payment offerings are growing faster than their core ecommerce businesses, making them crucial revenue and merchant retention drivers. But to stay competitive, platforms must evolve their payment capabilities to keep pace with AI, social commerce, and a shifting economy.

Gen Alpha is entering its teen years just as scrutiny of social media intensifies. Their habits are taking shape amid new rules, safety concerns, and shifting expectations. And that’s creating fresh challenges for platforms, parents, and marketers.

Canada’s social media audience is spreading across a wider mix of networks. Generational differences are reshaping where brands find reach, relevance, and momentum.

CTV has sizable and growing media time in Canada, but ad spending still lags. As viewing habits shift across digital channels, marketers face growing pressure to realign budgets before attention moves further ahead of investment.

Social media nears half of digital ad revenues: Platforms will take 44% of online ads by 2030, hitting $640 billion as AI tools and short video lure budgets.

TikTok courts microdrama creators: Sundance tie-up trains short-form storytellers as brands eye booming, ad-ready series.

Cyclical political ad spending is surging again, and midterms are no longer much of a step down from presidential cycles. Broadcast TV still dominates campaigns, but CTV is reshaping political advertising faster than any other channel.

Meta turns Reels into series: A new feature tests episodic Reels, aiming to convert scroll-by views into repeat visits and deeper ad value.