CPGs are increasing their search budgets, but private-label competition and mergers and acquisitions activity is hampering overall ad spending growth.

Financial services firms are increasing their digital budgets, particularly for mobile, to target young consumers.

Healthcare and pharma ad spend is growing at a similar pace to other verticals, but FDA regulations and strict privacy laws restrict overall budgets.

Media and entertainment companies are increasing their digital ad spend at a greater rate than other verticals as revenues surge in the music and film industries and digital video and gaming platforms try to outcompete one another.

Telecom and consumer electronics companies are increasing their digital ad spend as they adjust to rapidly changing technology developments.

Thanks to rising competition and a strong economy, travel companies are increasing their digital ad budgets.

eMarketer senior forecasting analyst Cindy Liu explores our usage numbers for Facebook in Canada and the age group helping to preserve the platform’s top position. Watch now.

Facebook, Google and Amazon are engaged in a game of thrones—an epic battle for digital supremacy. The anointed one will be whichever company stakes its claim to all three coins of the digital realm: media, advertising and commerce.

This report covers key events in the global social media market, new data, trends and business activity in Q2 2019. It also includes our updated forecasts for social network users in Asia-Pacific, Europe, Latin America and worldwide.

Stacey Grier, who became Clorox's CMO in December 2018, shares similar attitudes to her predecessor. For our report on the future of Facebook advertising, eMarketer principal analyst Debra Aho Williamson spoke with Grier to find out why marketers still rely on Facebook for effective targeting and how Clorox is working alongside the social giant to make the platform a positive place for advertisers—and consumers—in the future.

This report series explores how companies are building a data-driven, 360-degree customer view to support relevant customer experiences across every touchpoint.

eMarketer senior forecasting analyst Cindy Liu shares our usage numbers for Instagram and what is driving growth in Canada. Watch now.

How will advertising on Facebook evolve at a time when regulators are circling, advertisers are getting restless and consumer attitudes are sliding? This report, informed by extensive conversations with dozens of brand and agency executives, details our expectations over the next 24 months.

In the wake of last year’s Cambridge Analytica scandal, several companies decided to take a stand against Facebook by suspending their advertising on the platform. Perhaps the most vocal detractor was the Mozilla Corporation, which pulled its seven-figure budget and pledged not to advertise on Facebook until the tech giant made significant changes to the way it handled consumer privacy.

Consumer privacy concerns affect marketing practices and will continue to alter the digital advertising landscape. Here’s what digital marketers and their companies need to know.

Instagram's new Explore page ads will bring more opportunities for marketers—but they also raise concerns about the limit of organic reach, which some claim has already happened in the Instagram feed. Savvy marketers have established best practices to get their content featured on Explore, but when ads are introduced, it could become more challenging to appear there organically.

After a year of rumors, Facebook confirmed its plans to create a financial system based off a new cryptocurrency called Libra. While the company derives a majority of its revenues from advertising, it’s clear that it’s been trying to diversify its income, and this new digital currency—along with its new digital wallet feature Calibra—is the next step in executing this strategy.

Mary Meeker, “queen of the internet” and venture capitalist at Bond Capital, released her highly anticipated annual “Internet Trends Report” and touched on everything from digital media usage in the US to consumer confidence in China in the 333-slide presentation she gave at the Recode Code Conference earlier this month.

We forecast that US retail ecommerce sales of health, personal care and beauty products will surpass $53 billion this year, up 18.6% from 2018, making it the second-fastest growing category among those we track—slightly slower than food and beverage.