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Facebook Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Facebook
The Weekly Listen: Ads' cautious optimism, Facebook shopping, and Snapchat AR glasses No. 4

The Weekly Listen: Ads' cautious optimism, Facebook shopping, and Snapchat AR glasses No. 4

Audio
Jun 04, 2021

On today's episode, we discuss how advertisers are adjusting as the pandemic eases in the US, whether Facebook Live Shopping can get off the ground, online shopping's deceleration, if faster delivery can really help retailers compete with Amazon, what to make of Snapchat's fourth-generation augmented reality glasses, and how much time we really have to enjoy life. Tune in to the discussion with eMarketer senior analyst Sara M. Watson, analyst Daniel Keyes, and analyst at Insider Intelligence Blake Droesch.

Amazon emerges as the third digital ad giant, who's No. 4, and Netflix gaming

Audio
Jun 03, 2021

On today's episode, we discuss Amazon's Q1 advertising performance, where its ad dollars are coming from, the retail media competitors to watch out for, and whether a fourth digital ad giant will emerge. We then talk about why TV networks aren’t prioritizing programmatic as they move into the world of streaming, Verizon's new digital out-of-home ads, and why Netflix might be preparing to venture into the video game universe. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

US Time Spent with Mobile 2021

US Time Spent with Mobile 2021

Report
Jun 02, 2021

The pandemic accelerated the increase in time spent with mobile activities in the US. Most of these gains will stick as people return to a more normal life in 2021.

US Social Media Usage 2021

US Social Media Usage 2021

Report
Jun 01, 2021

Social media usage gains from 2020 have largely ended. Facebook will have its lowest growth rate ever, Instagram’s user base is getting older, and Twitter is coming down with a case of post-election malaise. However, TikTok and Reddit are still attracting users at an accelerated pace.

Amazon faces its first US government antitrust suit, and it certainly won’t be its last

Article
May 27, 2021

Amazon's antitrust debut: DC's lawsuit marks the company's first formal complaint by the US government—but with several probes ongoing and with Amazon continuing its rapid expansion, more suits are certain to come soon.

Canada Time Spent with Media 2021

Canada Time Spent with Media 2021

Report
May 27, 2021

Average daily time spent with media shot past the 10-hour mark last year, pushing media consumption to new levels in Canada.

Time Spent with Media in France, Germany, and the UK 2021

Time Spent with Media in France, Germany, and the UK 2021

Report
May 27, 2021

A semblance of normalcy will return in 2021 after a media-saturated 2020, fueled by the pandemic. But while media time will reset somewhat this year, digital’s influence will continue to grow.

US Time Spent with Media 2021

US Time Spent with Media 2021

Report
May 27, 2021

This report explores our Q1 2021 estimates of time spent with media in the US and analyzes which behaviors will stick in 2021.

WhatsApp: A case study in consumer trust

WhatsApp: A case study in consumer trust

Article
May 27, 2021

WhatsApp’s reputation as a secure messaging platform came crashing down earlier this year, when a new data-sharing policy not only drew the ire of its users, but broke their trust as well.

The Weekly Listen: Facebook and iOS 14.5's impact, 'Neighborhoods,' and organic marketing

The Weekly Listen: Facebook and iOS 14.5's impact, 'Neighborhoods,' and organic marketing

Audio
May 21, 2021

On today's episode, we discuss how Facebook is handling Apple's iOS14.5 update, its new 'Neighborhoods' feature, whether people will want to listen to podcasts on the blue app, organic marketing losing its shine on the larger social media platforms, what the Facebook Oversight Board's landmark ruling means, a balancing miracle, and more. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson, senior analyst Sara M. Watson, and analyst at Insider Intelligence Blake Droesch.

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Blink Fitness’ SVP of marketing talks pivoting amid the pandemic and the power of influencer marketing

Article
May 19, 2021

When Blink Fitness had to temporarily close its doors at the height of the pandemic, the company quickly shifted its focus to where consumers were: online.

Privacy as a Competitive Advantage

Privacy as a Competitive Advantage

Report
May 18, 2021

Privacy is more than just a compliance concern—it’s an opportunity for differentiation. This report features four case studies that highlight how emerging technology platforms are establishing privacy and trust to gain a competitive advantage.

Facebook’s cheap consumer headsets are propelling VR competitors to pivot to enterprise

Facebook’s cheap consumer headsets are propelling VR competitors to pivot to enterprise

Article
May 17, 2021

Facebook’s consumer VR advantage: Recent VR headset announcements show device-makers are increasingly pivoting toward enterprise customers as a result of Oculus’ unbeatable price point.

Creators are becoming a serious business for brands

Creators are becoming a serious business for brands

Article
May 16, 2021

Many marketers had long underestimated the value of creators in their marketing mix. That’s no longer the case. Most brands today have incorporated influencer marketing into their media plans, and many intend to allocate even more funds to the tactic this year.

How in-app shopping could change TikTok for marketers

Article
May 13, 2021

How TikTok shopping would change the app: TikTok is testing a shopping tab, which would make ecommerce more prominent on the app, strengthen its performance marketing options, and maybe get marketers to stop seeing it as just an experimental platform.

In the UK digital ad market, format shifts have fueled duopoly dynamics

Article
May 13, 2021

The ad market in the UK suffered during 2020, but the decline in spending was only marginal as digital investment took up much of the slack. Indeed, the resilience of digital formats has been palpable amid the pandemic.

KakaoTalk is the most popular messaging app in South Korea by a massive margin

KakaoTalk is the most popular messaging app in South Korea by a massive margin

Article
May 13, 2021

KakaoTalk use is nearly universal in South Korea

Calls to scrap Instagram for Kids threatens Facebook’s largest user growth area

Article
May 12, 2021

Instagram for Kids: Eroded user trust and heightened regulatory scrutiny are threatening to bury Facebook’s plan for a version of Instagram geared towards children. That could prove disastrous for Facebook’s future growth.

Influencer Monetization 2021

Influencer Monetization 2021

Report
May 12, 2021

Creators now have more ways than ever to make a living online. This report explores how brands should approach and engage creators for partnerships in the new monetization ecosystem.

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