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Facebook Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Facebook
Federal court sends FTC’s Facebook antitrust suit back to the drawing board

Federal court sends FTC’s Facebook antitrust suit back to the drawing board

Article
Jun 30, 2021

The FTC’s lawsuit was deemed “legally insufficient” because it failed to provide concrete details on what a social media network was, or how dominant Facebook’s market share is or was in the past.

Livestreaming ecommerce takes baby steps in the US

Livestreaming ecommerce takes baby steps in the US

Article
Jun 30, 2021

NTWRK pushes live shopping in the US: The livestream-centric mobile marketplace is competing with giants like Amazon and Facebook as US companies emulate China and struggle to succeed in the fledgeling livestreaming ecommerce space.

Social Commerce Forecasts 2021

Social Commerce Forecasts 2021

Report
Jun 28, 2021

Social commerce is rising rapidly worldwide. But to what extent can the US market mirror that of China, the world leader in social commerce?

The Weekly Listen: Apple's privacy measures, Spotify's Greenroom, and IRL's potential

The Weekly Listen: Apple's privacy measures, Spotify's Greenroom, and IRL's potential

Audio
Jun 25, 2021

On today's episode, we discuss Apple's upcoming iOS 15 privacy measures, what we make of Spotify's new Clubhouse competitor Greenroom, whether new social network IRL can take on Facebook groups, if we can expect a new data privacy agency, how much people are getting out, American's favorite time of the year, and more. Tune in to the discussion with eMarketer senior analysts Audrey Schomer and Sara M. Watson and analyst at Insider Intelligence Blake Droesch.

The next major challenge for grocery, marketers' social strategies, and Reels gets ads

The next major challenge for grocery, marketers' social strategies, and Reels gets ads

Audio
Jun 24, 2021

On today's episode, we discuss mobile devices' role in online grocery, how consumers' physical and digital shopping worlds are colliding, and the next major challenge for grocers. We then talk about marketers' social strategies, why Facebook is risking scrutiny to launch an Instagram for kids, and what to make of Reels getting ads. Tune in to the discussion with vice president of marketing Camilo Reina Ramirez and marketing director Lina Toledo of Grupo Éxito and eMarketer senior analysts at Insider Intelligence Matteo Ceurvels and Jasmine Enberg.

Oculus adopts Facebook's core business model with ad integration

Article
Jun 21, 2021

The move to integrate ads into VR experiences could help Oculus loosen its dependence on Facebook’s more profitable ventures. The company’s recent VR acquisitions could allow it to create VR content with targeted ads seamlessly built in.

Lina Khan ushers in new era of antitrust at the FTC

Lina Khan ushers in new era of antitrust at the FTC

Article
Jun 17, 2021

We unpack how Khan could push the agency toward increased enforcement and a fundamental reimagining of what constitutes monopolistic behavior.

Consumers have acclimated to using mobile devices for shopping, food delivery

Article
Jun 14, 2021

The pandemic accelerated mobile trends by years, and these changes should stick even as the pandemic wanes. Many people were forced to use apps for food delivery, finance, fitness, and shopping, and they’ve become accustomed to these new behaviors. Even app categories that were hurt during the pandemic, such as travel or dating apps, have been resilient. People have acclimated to new forms of mobile shopping and activities, and they’ll be more willing to try mobile interfaces for other activities going forward.

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Facebook will post its slowest US user growth ever in 2021

Facebook will post its slowest US user growth ever in 2021

Article
Jun 11, 2021

In 2021, the number of monthly Facebook users in the US will increase by less than 1% year over year, the platform’s lowest annual growth rate to date. Much of this deceleration is due to last year’s higher-than-expected growth of 3.3%, which was driven by changes in media habits during the pandemic.

Apple throws advertisers a bone in iOS 15 SKAdNetwork update

Article
Jun 10, 2021

Apple placates mobile advertisers: iOS 15 will allow advertisers to get postback data directly from Apple, rather than going through an ad network—a huge help for marketers hungry for data in a post-IDFA world.

Pinterest pushes for conversions with new Shopping List feature

Pinterest pushes for conversions with new Shopping List feature

Article
Jun 08, 2021

Pinterest gets a Shopping List: The new feature strengthens Pinterest's lower-funnel capabilities, a key ingredient for its social commerce ambitions.

US Sports Video 2021

US Sports Video 2021

Report
Jun 08, 2021

The return of live sports produced a flurry of licensing activity from broadcast networks and streaming services—including digital video, social, and ecommerce platforms. It also reignited concerns about the sustainability of pricing models for sports video and TV.

Appeals court nixes challenge to OCC fintech charter

Article
Jun 07, 2021

Judges toss New York’s fintech charter challenge: An appeals court panel overturned a ruling that let the state’s Department of Financial Services challenge the Office of the Comptroller of the Currency’s special-purpose charter—a credential that would permit tech giants to offer banking services.

The Weekly Listen: Ads' cautious optimism, Facebook shopping, and Snapchat AR glasses No. 4

The Weekly Listen: Ads' cautious optimism, Facebook shopping, and Snapchat AR glasses No. 4

Audio
Jun 04, 2021

On today's episode, we discuss how advertisers are adjusting as the pandemic eases in the US, whether Facebook Live Shopping can get off the ground, online shopping's deceleration, if faster delivery can really help retailers compete with Amazon, what to make of Snapchat's fourth-generation augmented reality glasses, and how much time we really have to enjoy life. Tune in to the discussion with eMarketer senior analyst Sara M. Watson, analyst Daniel Keyes, and analyst at Insider Intelligence Blake Droesch.

Amazon emerges as the third digital ad giant, who's No. 4, and Netflix gaming

Audio
Jun 03, 2021

On today's episode, we discuss Amazon's Q1 advertising performance, where its ad dollars are coming from, the retail media competitors to watch out for, and whether a fourth digital ad giant will emerge. We then talk about why TV networks aren’t prioritizing programmatic as they move into the world of streaming, Verizon's new digital out-of-home ads, and why Netflix might be preparing to venture into the video game universe. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

US Time Spent with Mobile 2021

US Time Spent with Mobile 2021

Report
Jun 02, 2021

The pandemic accelerated the increase in time spent with mobile activities in the US. Most of these gains will stick as people return to a more normal life in 2021.

US Social Media Usage 2021

US Social Media Usage 2021

Report
Jun 01, 2021

Social media usage gains from 2020 have largely ended. Facebook will have its lowest growth rate ever, Instagram’s user base is getting older, and Twitter is coming down with a case of post-election malaise. However, TikTok and Reddit are still attracting users at an accelerated pace.

Amazon faces its first US government antitrust suit, and it certainly won’t be its last

Article
May 27, 2021

Amazon's antitrust debut: DC's lawsuit marks the company's first formal complaint by the US government—but with several probes ongoing and with Amazon continuing its rapid expansion, more suits are certain to come soon.

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