Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Facebook Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Facebook
The Weekly Listen: Curbing Facebook, social media models, and good thought leadership

The Weekly Listen: Curbing Facebook, social media models, and good thought leadership

Audio
Oct 15, 2021

On today's episode, we discuss some suggested ways to rein Facebook in, a newly proposed social media model, the significance of the customer experience gap, what to expect from the new Instagram TV, how to create good thought leadership, when the best days to go into the office are, the scientific reason dogs are the best, and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.

The Facebook Files: Why this is a big deal, why it isn't, and what's next

The Facebook Files: Why this is a big deal, why it isn't, and what's next

Audio
Oct 14, 2021

On today's episode, we discuss all of the latest Facebook revelations that have come from former employee turned whistleblower Frances Haugen: Is Facebook really having its "Big Tobacco" moment, why it's unlikely we will be talking about this in a month, and how might Facebook be forced to change how it does business. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Audrey Schomer.

Social media platforms are pressing on with social audio as they compete for creators

Social media platforms are pressing on with social audio as they compete for creators

Article
Oct 13, 2021

Social media platforms are betting on social audio as part of the creator economy: Live audio is becoming less about the platforms that started the trend as more big firms launch creator-focused features.

What would it take for advertisers to leave Facebook?

What would it take for advertisers to leave Facebook?

Article
Oct 12, 2021

What would it take for advertisers to leave Facebook? We posed that question to our analysts and industry sources. Take a sneak peek at our upcoming Facebook advertising forecast as well.

US adults’ trust in mass media further erodes

Article
Oct 11, 2021

Trust in mass media is down—but social media isn’t a perfect alternative: Media confidence is highly split on partisan lines, and using social media for news can reproduce the same problems.

Mcommerce to double its share of retail sales by 2025

Article
Oct 08, 2021

Four years from now, eMarketer estimates that mcommerce will account for over 10.4% of all retail sales in the US. To take advantage of that growth, retailers will need to double down on their efforts to find and serve a mobile audience.

The Weekly Listen: Facebook goes down, VR's dopamine rush, and TV binging glasses

The Weekly Listen: Facebook goes down, VR's dopamine rush, and TV binging glasses

Audio
Oct 08, 2021

On today's episode, we discuss what the ramifications of Facebook going dark might be, the search for virtual reality's (VR) dopamine rush, how optimistic marketers should be, some new augmented reality sunglasses for binging TV, how to future proof your marketing, how to combat employee burnout, why there's still some hope for humanity, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and director of forecasting at Insider Intelligence Oscar Orozco.

Facebook whistleblower’s testimony may set algorithmic accountability and antitrust on a collision course

Article
Oct 07, 2021

Whistleblower Frances Haugen shed light on multiple regulatory solutions to rein in Facebook’s algorithms, which she blamed for a rise in misinformation and teen harm.

ByteDance’s ecommerce expansion goals will put the budding US social commerce market to the test

Article
Oct 06, 2021

Is TikTok ready to take on Amazon? ByteDance wants to launch an international ecommerce platform; whether it rolls out as a TikTok integration, or as a standalone app, will be a litmus test for the strength of the US social commerce market.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how
What features will propel Twitter, Instagram Kids halts, and Facebook's Apple headwinds

What features will propel Twitter, Instagram Kids halts, and Facebook's Apple headwinds

Audio
Oct 04, 2021

On today's episode, we discuss what to make of all of Twitter's new features, which ones will propel the social giant forward, and how Twitter might jumpstart its US user growth. We then talk about Facebook suspending plans for an Instagram app for children, how much Apple's privacy changes have affected its business, and whether the social media titan is serious about getting into hardware. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

How have social media user, commerce, and monetization features changed in Q3?

Article
Oct 01, 2021

Every quarter, we compile the most important product, commerce, and monetization developments for the major social platforms and explain what they mean for marketers.

The top 10 US retail categories ranked by social media actions

The top 10 US retail categories ranked by social media actions

Article
Sep 30, 2021

Among US retail categories, apparel and accessories has the biggest social media footprint, accounting for 53.3% of all posts and reactions to content, like comments and shares, across Facebook, Instagram, and Twitter in July 2021.

TikTok hits 1 billion monthly users, unveils new customizable marketing tools to brand partners

TikTok hits 1 billion monthly users, unveils new customizable marketing tools to brand partners

Article
Sep 29, 2021

TikTok’s new marketing tools focus on customization and commerce: It’s taking steps to make advertisers feel comfortable on the platform and heavily push social commerce.

As Facebook comes under fire, Instagram Kids is on pause

As Facebook comes under fire, Instagram Kids is on pause

Article
Sep 28, 2021

Instagram Kids is on pause in the wake of critical reporting from The Wall Street Journal: The move suggests that Facebook hasn’t put in the necessary effort to prove that such an app is useful or important.

Social Media Update Q3 2021

Social Media Update Q3 2021

Report
Sep 28, 2021

Here’s how marketers can navigate Q3 2021’s product, commerce, and monetization changes on Facebook, Instagram, Snapchat, TikTok, and Twitter.

Twitter embraces Bitcoin tipping ahead of broader social media adoption

Article
Sep 28, 2021

Twitter has leaped ahead of Reddit and Facebook in using crypto to boost engagement—its users can now tip fellow tweeters with Bitcoin.

Facebook’s CTO steps down, the latest in a series of high-level departures.

Article
Sep 24, 2021

High-level departures spell more trouble for Facebook: The company’s long-time CTO will step down next year as Facebook addresses a flurry of negative press.

The Weekly Listen: Facebook's turning point, finfluencers, and digital ad feelings

The Weekly Listen: Facebook's turning point, finfluencers, and digital ad feelings

Audio
Sep 24, 2021

On today's episode, we discuss whether Facebook has reached a turning point, how people now feel about digital ads, if the world is ready for eSports endorsers or finance influencers (aka finfluencers), the pandemic pet boom, what we keep learning about customers' needs, how to make sure you treat in-office and remote workers fairly, a town with free alcohol, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Blake Droesch, and senior analyst at Insider Intelligence Jasmine Enberg.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Already have a subscription?Sign In
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or