How badly industry players were hurt by Apple’s privacy changes in Q3: Peloton was hit hard, while Criteo and Airbnb went unscathed.

The triopoly of Google, Facebook, and Amazon will rake in 64.0% of this year’s $211.20 billion in US digital ad spending, about the same share as 2020 and up 1 percentage point from 2019.

Since Apple’s AppTrackingTransparency (ATT) framework in iOS 14.5 took effect in late April, Facebook has experienced steadily worsening data loss as iOS users have adopted the update.

On today's episode, we discuss the main takeaways from Facebook's corporate name change to Meta, Instagram's affiliate shops development, how out-of-stock messages could affect advertising, Instagram Reels ads versus TikTok paid ads, selling out this year's Super Bowl ads, reacquainting yourself with the commute, a hidden secret in the number pi, and more. Tune in to the discussion with eMarketer analyst Blake Droesch and principal analysts at Insider Intelligence Suzy Davidkhanian and Paul Verna.

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On today's episode, we discuss the main takeaways from Facebook's Q3 earnings, what we make of the new company name "Meta," and how the company will finish the year. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.

Advertising on Facebook has become more challenging due to Apple’s AppTrackingTransparency framework in iOS 14.5. Here’s how advertisers are adapting their strategies in the post-IDFA reality.

US digital ad spending will soar past $200 billion this year, marking 38.3% growth from 2020. The triopoly of Google, Facebook, and Amazon will make up 64.0% of all US digital ad spending this year, about the same share they possessed in 2020.

Nike files to trademark virtual goods as metaverse inches closer to reality: Many companies have already begun experimenting with branded digital items, but some are starting to take it more seriously as buzz around the metaverse intensifies.

For the first time, Instagram will make up over 50% of parent company Facebook's $50.30 billion in net ad revenues in 2021.

Proximity and peer-to-peer mobile payments are on the rise in the UK, thanks to high user adoption of mobile and banking. However, growth is slow, which means that wallet providers looking to crack the market will need to get creative.

On today's episode, we discuss Facebook’s recent outages and how WhatsApp being down in particular affected consumers and businesses around the world. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior analysts Jasmine Enberg and Matteo Ceurvels.

Our fifth annual primary research survey reveals the level of trust US social media users have in nine major social platforms, and the role trust plays in the willingness to engage with advertising on those platforms.

Even amid swirling controversies, Facebook is the single most popular US social network, with 83% of adult social media users in the US reporting that they visit the platform in a typical week.

Three in five US internet users said that discounts are what influence them to buy a product through social media ads, far more than the 44% who cited the brand’s trustworthiness and customer data practices.

On today's episode, we discuss what's next for Google Search, what it would take for advertisers to leave Facebook, regulating algorithms, how advertisers can get into gaming, restaurant robots, how to run better meetings, fun with flags, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, analyst Blake Droesch, and director of forecasting at Insider Intelligence Oscar Orozco.

The company could reveal a new overarching brand name as soon as next week and follow in the footsteps of Alphabet.

Following an excellent Q1 and Q2 in 2021 with 46% and 56% growth respectively, Facebook's US ad revenue is projected to hit $50 billion by year-end 2021, accounting for a 23.8% share of the US's total digital ad spending in 2021.