HubSpot’s 2025 Spotlight proves that the pressure for AI adoption is on: The event highlighted over 200 features to show how HubSpot’s AI is setting the pace.

Firms are pulling resources from core roles to fuel AI growth, but without ROI, they’re hollowing out the workforce they still need.

Recently, Shopify CEO Tobi Lutke asked employees requesting more resources to prove they “cannot get what they want done using AI,” according to a memo posted to X. The directive reflects a wave of anxiety among workers that AI will eliminate potential jobs—or their current ones.

The tool turns prompts into deployable software, opening doors for marketers and small teams, but human oversight is still necessary to avoid risky code.

AI-generated fake KFC ad emphasizes consumers’ AI concerns: The reaction underscores lingering fears over AI’s ethical implications.

Over half (57.8%) of US consumers prefer to use Google search over AI platforms like ChatGPT when they need a factual answer, according to a December 2024 survey from Pearl conducted by Censuswide.

On today’s podcast episode, we discuss how companies can figure out where AI should go, how to deal with model inaccuracies, and tons of tips on how best to use AI at work. Join Senior Director of Podcasts and host Marcus Johnson, Senior Vice President Henry Powderly, and Senior Analyst Gadjo Sevilla for the conversation. Listen everywhere and watch on YouTube and Spotify.

With AI revenues soaring and Azure scaling, Microsoft is doubling down on infrastructure to lead tech’s next wave, even as regulators circle.

Leaning on non-card revenue can help the network maintain its momentum even if shaky economic conditions lead to slower consumer spending

With training lagging and pressure mounting, businesses risk losing talent and momentum in a workplace increasingly shaped by automation.

Demand is melting hardware, throttling performance, and showing just how brittle the infrastructure behind AI’s biggest platforms really is

The top two desired search innovations consumers are looking for are real-time search results with up-to-the-minute information (38%) and more relevant product recommendations (34%), per an October 2024 survey from adMarketplace, Veridata, and TEAM LEWIS.

Tinder’s AI flirts now, but it has range: “The Game Game” helps users charm dates, but its real edge is tone-savvy tech fit for customer support or hiring.

On today’s podcast episode, we discuss why people might become more worried about using AI at work, why they might become less worried, and how significant an impact artificial intelligence has had on jobs already. Join Senior Director of Podcasts and host Marcus Johnson, Senior Vice President Henry Powderly, and Senior Analyst Gadjo Sevilla, for the conversation. Listen everywhere and watch on YouTube and Spotify.

Nonbank lenders face lighter regulatory oversight than traditional lenders, allowing them to take on more risk when it comes to AI. When used in the lending process, AI can speed up approvals and communications while personalizing service.

OpenAI introduces 4o Image Generation: Usage is skyrocketing—but while advertisers are showing more acceptance, consumer sentiment remains a concern.

51% of US adults would prefer not to use AI drive-thrus because they “replace human jobs,” according to a January YouGov survey.

B2B influencer marketing has become a key strategy for driving trust and engagement. Buyers turn to industry experts, micro-influencers, and thought leaders for credible insights. Marketers should use video and events to maximize reach as well as AI for efficiency and measurable ROI.

AI is reshaping media campaigns—but most companies haven’t fully integrated it yet, according to the State of Data 2025 report from the Interactive Advertising Bureau (IAB). While publishers are leading, agencies and brands are catching up, with many expecting full deployment within the next few years. However, challenges like complexity and data security are prompting the need for clearer strategies, use case definitions, and performance metrics.