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Digital Audio Listeners, by Generation
Monthly Listeners
by Generation
by Device
by Platform
Ad-Supported Listeners
Source: EMARKETER Forecast, September 2026 - October 2026
Note: internet users born between 2013 and 2024 who listen to audio content (e.g., music, podcasts, audiobooks) via digital stream or direct download on any device at least once per month; includes all listening on audio-first platforms (e.g., YouTube Music); On video-first platforms (e.g., YouTube), we only count audio-first podcasts and music designed to be experienced through listening alone; Gen Alpha are individuals born between 2013 and 2024; Gen Z are individuals born between 1997 and 2012; Millennials are individuals born between 1981 and 1996; Gen X are individuals born between 1965 and 1980; Baby boomers are individuals born between 1946 and 1964
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.