Source: EMARKETER Forecast, September 2025 - September 2025
Note: internet users of any age who listen to music on an ad-supported audio platform via app or website on any device at least once per month
Additional Note: The free ad-supported plans of digital audio streaming services (e.g., Amazon Music Free, iHeartRadio, Pandora’s free plan, Spotify Free, YouTube Music’s free plan) and AM/FM digital streams are included. Music on video-first platforms (e.g., YouTube) is excluded. Digital streams and direct downloads are included.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.