Events & Resources
Events
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Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Nearly half of US marketers plan to invest in MMM over the next year
Article |
Oct 10, 2025
Consumers get a head start on holiday shopping
Article |
Oct 9, 2025
How Coach is brewing up experiences
Article |
Oct 9, 2025
SiriusXM ties audio to audience affinity at Advertising Week
Article |
Oct 9, 2025
Technology is speeding up the auto industry—but culture’s hitting the brakes
Article |
Oct 9, 2025
Another legal setback for pharma in drug pricing negotiations
Article |
Oct 9, 2025
Generics avoid tariffs as Trump narrows focus to brand-name drugmakers
Article |
Oct 9, 2025
Cross-media ad strategies are evolving—here’s what’s missing in your ROI equation
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Oct 9, 2025
North Dakota’s Roughrider stablecoin is the first minted on Fiserv’s platform
Article |
Oct 9, 2025
Uniqlo parent Fast Retailing looks to the US and Europe for growth
Article |
Oct 9, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Mobile Phone Audio Listeners
Ad-Supported Listeners
by Device
Source: EMARKETER Forecast, September 2025 - September 2025
Note: mobile phone users of any age who listen to audio content (e.g., music, podcasts, audiobooks) via digital stream or direct download on a mobile phone at least once per month; excludes sideloaded audio, ringtones, and ringback tones
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.