Source: Insider Intelligence | eMarketer, August 2023 - October 2023
Note: mobile phone users of any age who listen to music or other audio content (e.g., podcasts) via digital stream or direct download on a mobile phone at least once per month; excludes sideloaded audio, ringtones, and ringback tones
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.