Events & Resources
Events
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See All Topics →Latest Articles
Explore our Research →Nearly half of US marketers plan to invest in MMM over the next year
Article |
Oct 10, 2025
Consumers get a head start on holiday shopping
Article |
Oct 9, 2025
How Coach is brewing up experiences
Article |
Oct 9, 2025
SiriusXM ties audio to audience affinity at Advertising Week
Article |
Oct 9, 2025
Technology is speeding up the auto industry—but culture’s hitting the brakes
Article |
Oct 9, 2025
Another legal setback for pharma in drug pricing negotiations
Article |
Oct 9, 2025
Generics avoid tariffs as Trump narrows focus to brand-name drugmakers
Article |
Oct 9, 2025
Cross-media ad strategies are evolving—here’s what’s missing in your ROI equation
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Oct 9, 2025
North Dakota’s Roughrider stablecoin is the first minted on Fiserv’s platform
Article |
Oct 9, 2025
Uniqlo parent Fast Retailing looks to the US and Europe for growth
Article |
Oct 9, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Desktop/Laptop Audio Listeners
Ad-Supported Listeners
by Device
Source: EMARKETER Forecast, September 2025 - September 2025
Note: internet users of any age who listen to audio content (e.g., music, podcasts, audiobooks) via digital stream or direct download via desktop or laptop computer at least once per month
Additional Note: Digital audio includes radio stations with professional or amateur DJs/editors selecting playlists; automated playlists (i.e., without human DJs/editors); streamed services that create playlists based on user preferences of artists, tracks, or genres; personally configured playlists (i.e., set by the listener); music or other audio content delivered within a website or app (e.g., in-game music services); and audio podcasts (streamed or downloaded). Other downloaded audio files (e.g., music MP3s) and digital terrestrial and satellite radio services that are delivered over the air are excluded.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.